# Telephone
Uncovering the Telephone Consumer Protection Act (TCPA): What You Need to Know
As consumers increasingly rely on mobile devices for their everyday needs, marketers and other advertisers need to reach them via text or call. Text messages have outpaced emails as 95% of texts are read in ninety seconds or less. Sending text messages to consumers is an effective way to drive engagement and ultimately make sales. However, companies may have had to been more mindful of the law when marketing like this to consumers due to the Telephone Consumer Protection Act (TCPA).
History: 10 Things You Didn't Know About the Telephone
According to Elon Education (not Elon Musk), today's generation thinks nothing about picking up their phone wherever they are. The older generations can recall the impossible consideration of ever having a mobile phone, one not connected to a wall in the home.
Broken Communication Lines Becoming Widespread
Four years ago the phenomenon reared its head in my neighborhood. Telephone lines were getting cut. I hadn't heard of this in the news since the 1970s when rogue members of the Communication Workers of America (CWA) damaged telephone lines on Holston Mountain during the strike against United Telephone System in Bristol.