# Online reputation
Transparency of Medical Practice Performance: Winner Strategy for Physicians and Patients Alike
Online Reputation And Portfolio Is The Strongest Marketing Tool For Your Medical Practice, So Use It Wisely!. Illumination initially publicized this article on Medium!. On July 26, 2022, the Medical Group Management Association (MGMA) conducted a Stat Poll on 397 participants. The survey tried to clarify if healthcare leaders used data, such as medical practice performance information, in their marketing campaigns to target high-value patients. Interestingly, the majority (59%) stated they never used their data on medical performance or any data to establish traction. Amongst the remaining participants, 12% were unsure of using the latter marketing strategy.
What is Reputation Management and how does it impact local businesses?
Online reputation management is the act of tracking, managing, and improving how your business or product appears online. It can be a time-consuming process that requires dedication, but it has many benefits for businesses large and small. This blog post will explore what online reputation management entails, why it's so important to do well, and how you can get started with ORM today!