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Flow, or hyperfocus can mean big gains for business productivityPhoto by jose aljovin on Unsplash. What is flow? Think of it as a heightened mental state; or for those athletes out there, flow is akin to a purely mental form of a runner’s high where moving forward in a task becomes meditative and progress nearly effortless. In 1975, renowned psychologist Mihaly Csikszentmihalyi identified this nearly magical state of productivity, and it’s believed that Sir Isaac Newton wrote his Principia Mathematica when in flow state.