NewsBreak Original

It is the creator economy, and more and more startups are building up their products and services to tailor influencers, marketers, and companies that produce content. We have seen social media automation tools take flight, as well as editing and design apps like Canva. A big part of social media is the engagement factor. It is not merely about the broadcast aspect like in traditional media. It is about the ability to connect and engage with an audience, and let the audience become an integral part of the conversation. Since the pandemic, we have seen how physical events have been adapted into virtual ones. We had a chance to talk to Eran Eluz, the CTO of evmux, a startup that created a very advanced live streaming solution, in essence, they are presenting this intersection between the creator economy and the modern way of doing virtual events.