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Both selling and persuasion contain the assumption that success requires you to forcefully or deftly push a product or idea. This misunderstanding leads to inappropriate actions. For example, people can become evasive, "pushy," confrontational, or overly talkative and accommodating. It's all about getting the behavior right when it comes to selling and influencing, which means tempering kindness and skill with openness and bravery. Client loyalty is substantially boosted when this is combined with a superb product or brand.

Getting new customers for your online store is hard. So, instead of solely focusing on convincing strangers to become customers, many eCommerce businesses focus on getting more orders from returning customers.