NewsBreak Original

Video is becoming an essential part of any marketing strategy as audiences are watching more video content than ever before – and not just because of purported shrinking attention spans.

Today, many companies have started to change their marketing strategy to keep relevant with the current trend. Since the marketing trend keeps changing, businesses need to reshape their tactic to hook the audience and close more deals.

Brand storytelling has existed for many years but with the increasing number of features being offered on several platforms, this concept has evolved from being product-centric to being more experience-driven. This is reflected in the exponential rise of video content engagement across platforms.