NewsBreak Original

The National Football League (NFL) and Nielsen collaborated on a survey to complement Nielsen’s measurement data to provide a detailed picture of how many people may have watched NFL football on Thanksgiving Day, particularly in group settings. Based on the survey* findings, each game reached an average of more than 20 million additional viewers, raising the average-minute audience to 44.1 million, a 31% increase from the 33.6 million initially reported.