NewsBreak Original

Startups are no stranger to change and disruption. Starting a company decades ago is a completely different story to how it is now – from higher interest rates, and limited venture capital funding, to a sluggish economy – the current global business ecosystem proves to be more challenging than it is nurturing. It takes a visionary with game-changing solutions to survive in these cutthroat times.

Located in Tinley Park, Illinois, USA, KokTailzoperates an advanced system facilitating global connections through a real-time, location-based mobile dating app. This app generates a customized feed based on users’ current locations. Users can create profiles using Google, Apple, Facebook, cell phone, or email credentials, allowing them to like, dislike, or “toast” other profiles to gauge potential romantic compatibility. KokTailz describes itself as an all-in-one digital solution designed for individuals seeking new dating prospects or casual encounters. The app also enables users to engage in text, audio, or video conversations, but only after mutually matching. Additionally, it notifies users whenever they encounter someone in their vicinity, tracking the number of times such encounters occur. Users can connect with any profile displayed on their timeline.

In today's competitive business landscape, startups face numerous challenges on their journey to success. Among these challenges, building brand credibility and expanding online reach are paramount. This is where the power of Public Relations (PR) comes into play. In this article, we'll delve into why startups need PR and how it can be a game-changer for their growth. Attracting Potential Investors Startups are always on the lookout for investors who believe in their vision and are willing to fund their growth. However, attracting investors is no small feat. To secure funding, startups need to demonstrate their potential and credibility. A well-executed PR strategy can help startups showcase their achievements, innovations, and positive impact. When prospective investors seek details about the company, it's crucial that they come across articles and features from reputable media outlets in Google search results. This not only validates the startup's credibility but also instills confidence in investors. For instance, consider the case of AEV Charging, a startup focused on developing charging hardware and software solutions. Despite having a clear vision and mission, AEV faced challenges in securing funding for further growth. Their pitch to potential investors lacked the necessary social proof. To address this, AEV implemented a PR strategy that included developing a brand narrative, creating articles about the brand, and publishing them in reputable tech-focused media outlets. This strategy significantly improved their brand credibility and positively impacted potential investors' perception of the brand. Enhancing Online Visibility In the digital age, online visibility is critical for startups. When people search for your company or your name, they should find relevant and credible information. This is where Domain Authority (DA) and Domain Rating (DR) come into play. Startup websites often start with a DA and DR of 0, making it challenging to project credibility. However, through PR efforts, startups can increase their online presence and improve these metrics. Quality content marketing is a vital tool for achieving this. Take, for example, Artlogo.co, a startup combining design services and web software to enhance brand identity. Despite positive customer reviews, their website had low organic traffic due to a low DA score of 6. To address this, Artlogo.co partnered with E-PR Online to implement a content strategy. They created a series of relevant publications about their brand and mission, which were published in popular media outlets. This not only increased their online reach but also improved their DA score, making them more discoverable on search engines. In the fast-paced world of startups, PR is a powerful tool for building credibility, attracting investors, and expanding online visibility. It's not just about self-promotion; it's about showcasing your achievements, values, and impact to a wider audience. Whether you're seeking investors or striving to improve your online presence, a well-crafted PR strategy can be the key to your startup's success. Start early, be strategic, and watch your startup thrive in the competitive landscape.

How people work today has dramatically changed over the last couple of years. When the pandemic hit, virtual workspaces emerged left and right, abandoning physical offices all around the globe. But little did anyone know that this shift wasn’t a momentary movement brought about by lockdowns and restrictions – instead, it opened a can of opportunities and cost-effective strategies, marking the start of a new era in business.

Fearless and Generous: Entrepreneur Giving Away $150 Million to Make a Difference. I was recently fortunate enough to interview Houston born entrepreneur Kisha Mays. Mays has had a successful business career, building a sizeable net worth, and now wants to pay it forward by helping other female entrepreneurs reach their goals.

This article is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any third party. All product and company names are the registered trademarks of their original owners.

Language is crucial — doesn’t matter where you plan to move. If you want to blend in with society — language is the tool that will help you to do that faster. Spelling of USA, it’s important to learn and practice English intensively, constantly improving both your vocabulary and pronunciation. The better your English language skills are, the higher your chances of success.

One of the biggest gambles sales teams can do is to stick to surface-level communication patterns as their sole basis to close deals. More often than not, prospects’ genuine intentions and motivations are left unsaid, leaving the potential to truly understand and build rapport with them untapped. And in today’s cutthroat business environment, the key is to never leave any stone unturned, go beyond the surface, and dig deep to decode their non-verbal cues.

Prospective clients in the technology industry often evaluate potential vendors by subjecting them to comprehensive security questionnaires. These questionnaires serve as a crucial assessment tool, helping clients gauge the vendor's security practices, protocols, and overall suitability for their needs.

The Netherlands, revered for its open-minded and innovative business culture, offers a fertile ground for entrepreneurs to flourish. The country boasts a highly educated workforce and a supportive business environment. It also has a well-established infrastructure, making it an ideal location for entrepreneurial ventures.

Startups have become a driving force in today's business landscape, propelling innovation, job creation, and economic growth. With their agility and disruptive ideas, startups have the potential to reshape industries and challenge established players. This article explores the world of startups, their significance in the economy, the challenges they face, and strategies for their success.

The excessive workload and inundation of information that employees consistently encounter result in the disorganization of tasks and priorities. Without a clear understanding of what’s important and what isn’t, employees are bound to experience a decline in productivity, and ultimately burnout.

Imagine a calm and fluid workplace environment where everything naturally flows and teams are effortlessly aligned. How great would it be if there were no information overload and unnecessary distractions that posed a threat to one’s productivity? How ideal is it to embrace a flawless communication structure where employees know exactly which tasks to prioritize, and which emails need to be responded to quickly?

The financial landscape has grown by leaps and bounds over the last decade. Gone are the days when traditional banking is king – today, technology has overhauled monetary transactions, empowering users to shift from cash-based to cashless. With the fintech industry’s constant innovation, brick-and-mortar bank platforms will cease to exist, and investment companies can finally let go of spreadsheets.

Mississippi State University's E-Center is undergoing an exciting expansion project to double its space and accommodate the growing number of student startups. The renovation, which began in late May and is set to be completed in December, aims to provide enhanced facilities for budding entrepreneurs on campus. With a budget of $1.5 million, the project will create additional workspaces, offices, and meeting rooms, fostering an environment conducive to innovation and collaboration. This blog explores the significance of this expansion and its impact on the university's entrepreneurial ecosystem.

Search engine optimization (SEO) is the single most important factor when it comes to improving your brand’s Search Engine Results Page (SERP) rankings. That’s why it is of tremendous importance.

The two industries — technology and film — each have significant track records for innovation in LA. But while LA’s film industry has become its defining feature, its tech industry remains strong, yet overlooked, compared to Palo Alto and Silicon Valley. Still, according to Telstra, LA is the third largest mega-hub for tech in the United States.

Step into the heart of Ukiah, California, and you'll discover a culinary gem that has captured the palates and hearts of locals and visitors alike. Cultivo, a beloved restaurant owned by the dynamic duo, Ashleigh and Fernando Plazola, has become a beacon of modern California cuisine and a haven for seafood enthusiasts. But the story behind this thriving establishment goes beyond delectable dishes and inviting ambiance.

Picture this: It was a time when sustainability was still a budding concept, and the world was in dire need of eco-friendly alternatives. In the heart of Los Angeles, a little startup called Repurpose emerged from the halls of the Los Angeles Cleantech Incubator (LACI). Their mission was simple yet audacious: to transform the way we think about disposable tableware.