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This article provides tips for setting up an online store and an overview of Amazon tools to assist in the process. Whether you're starting from scratch or expanding your brand globally, creating an online store can be a valuable way to connect with customers and capitalize on ecommerce opportunities. However, building a digital storefront can be challenging and time-consuming. Fortunately, there are resources available to simplify the process and best practices to ensure a successful outcome.

I bought an Android phone a few days ago. Before purchasing the phone, I read many online reviews of the product to decide which was best for me. Then I made a list of some best laptop models for me. I went to a store to check the product before buying.

When it comes to digital marketing, Google Ads are one of the best ways to boost your business. With 8.5 billion searches a day, there’s no reason not to use Google Ads. Besides, many eCommerce platforms like Shoplazza and Shopify integrate with Google and allow store owners to manage ads in a seamless manner.

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As an eCommerce store owner, you may understand the importance of marketing in sales. However, do you know you should primarily target mobile shoppers? Statistics show that around 97% of Americans own a mobile device, and 79% of smartphone users shop online using mobile devices. This indicates that a lot of traffic comes from mobile phone users, and mobile marketing would help channel that traffic to your business.

Pinduoduo is a company founded in 2015 and has developed well since then to become one of China’s e-commerce giants. However, it has always fallen behind its competitors in overseas expansion. Not to mention that Shopify, Shoplazza, and many DTC platforms allow people to sell products on their own websites.

Social proof marketing has been tested and determined to be one of the critical factors in an effective marketing strategy. It is one of the major determinants that compels a customer to purchase a product or visit a store.

Although eCommerce store builders like Shopify and Shoplazza provide detailed SEO settings, they can only help you with the on-site SEO. In SEO, you need to work on two things: your on-site SEO and off-site SEO. You cannot ignore either because they are critical factors in ranking high on Google. In this article, I’ll help you with off-page SEO.

Online coupons can help your website stand out from the rest. Please find out how to use them effectively. An illustration showing a front of an online store along with a cartoon woman doing shopping.Author/Canva.

Dynamic pricing is a strategy that’s been used by companies worldwide for a long time; the airline industry first developed it in the early 1980s. Due to the continuous digitization of the world, dynamic pricing has become more relevant in other industries like eCommerce. If you run an eCommerce store, dynamic pricing is a tool you must use as you stand to gain a lot from implementing it.

Procrastination is that elephant in the room that you don't want to address because addressing it yourself just makes it appear more prominent. As an e-commerce site owner, it's imperative for you not to procrastinate if you want to see your store boom in the long run. Procrastination will keep you from properly managing your site, communicating the customers’ needs, and thus losing clients to your rival.

A customer’s purchase isn’t always 100% guaranteed in your online store. Customers may browse around your eCommerce store, find their desired products, and still not make a purchase. This situation is common, as the slightest distraction can cause customers to leave your site. According to statistics, the cart abandonment rate is close to 70%.

Approximately every person today uses or has access to a smartphone. As statistics show that 6.6 billion of the world's population today are smartphone users, As an eCommerce store owner, the easiest way to reach your target audience is through their cell phones. Imagine if there was a way your customers could find you by just scanning an image on their smartphones. This is exactly where QR codes come in.

As an online store owner, getting your customers to trust you is not an easy task. However, developing a genuine brand narrative will help you establish the needed connection with customers and make your company more approachable to potential customers.

No matter how diligent you are in offering the most satisfactory customer experience and the highest-quality product, returns are a reality in e-commerce. About 30% of goods ordered online are returned. So, most e-commerce stores think complicating the return process for customers will reduce their return rate.

It might be challenging to find the best products to sell in your online store, especially if you're new to e-commerce. After all, it's crucial to run your business with items in high demand that you can offer to your clients at a competitive price.

Shipping orders to customers is a common challenge every e-commerce business faces, regardless of their experience, size, or products. E-commerce business owners thrive on getting their products to their customers on time while reducing costs. Research shows that if shipping costs are too high, customers will abandon their carts.

Customer experience is the key to successful eCommerce marketing. It's not enough to have an attractive website and catchy ad copy. Customers need to trust your business and feel comfortable doing business with you. That's why you must walk your customers through every stage of the purchase process, especially regarding order tracking.

With over 63,000 searches per second, it’s no wonder why people want to be on the first page of a Google search. You may get free visitors to your eCommerce store, which could turn into acquiring new customers.