# Investors
How to invest in private companies before they go public?
When a private company decides to go public, it undergoes an initial public offering (IPO). This process can be a great opportunity for investors to get in on the ground floor of a potentially successful business. However, there are also risks involved. Investing in a pre-IPO company is not like buying stocks on the stock market. There are fewer regulatory safeguards and it can be difficult to get your money out if the company fails. Investors should only consider putting money into a pre-IPO company if they are comfortable with these risks.
New Non-Profit Serves Local Startup Investor Community
Accompanying Austin’s astronomical business growth in the past few years is a newly minted startup investor community aimed at catering specifically to the dual needs of local investors and the greater venture community.
What Investors Look for in a Startup
It’s a stark reality many startups shut down in their infancy. Two common reasons for failure are that they either didn't satisfy a market need or didn’t attract enough financial investment to sustain their business. Sometimes these two reasons can be related.