# Investor relations program
How to Pull the Plug on Downtime in Your Investor Relations Program
In today’s fast-paced capital markets, just minutes of downtime can throttle your bottom line. You can protect your budget from these costs by knowing how downtime affects your business.
Ali AkramAli is a digital marketing expert that keeps himself updated on the latest business, e-commerce, and technology trends. He's a passionate content writer and SEO expert by day, a Netflix binging freak by night. You can catch him reading the latest works of J.K. Rowling and admiring Ogilvy's writing style.