# Digital marketing
Is AI The Future Of Digital Marketing?
Businesses need to be able to process and analyze immense amounts of data quickly and accurately to succeed in digital marketing; AI is uniquely adept at this. And as digital marketing becomes even more complex with new channels, technologies, and trends emerging all the time, AI may become increasingly important for gaining an edge over competitors.
6 Reasons Health and Fitness Companies Need Digital Marketing to Grow
We can all agree that the health and fitness industry is one of the most competitive yet underperforming industries. The industry has seen a declining growth of 44% in the last two years due to the pandemic.
Digital Marketing - Trends & Insights
Dutiful research and innovation are critical to success in any industry. In the marketing and advertising industry, these practices are doubly important because of the ever-changing landscape of consumer behavior and technology. What worked five years ago might not work today, and what works today might be obsolete in five years. Forward-thinking companies must stay on top of digital marketing trends to ensure they're using the most effective strategies to reach their target audiences.
How can you increase conversions from Google Adwords?
Are you looking for ways to increase conversions from your Google Adwords campaigns? If so, you're in luck! In this blog post, we'll share some tips that you can use to optimise your Adwords campaigns and improve your ROI. Stay tuned!
Building a Dominant B2B Brand, Combining Strategy with Tactics, and The Modern Marketer Archetype
B2B startups are constantly navigating the road to brand awareness and company growth. As the era of digital marketing further advances, nailing the balancing act of efficient strategies and bulletproof marketing has never been more urgent.
5 Smart Ways to Use Customer Feedback to Grow Your Business
Customer FeedbackImage by Mohamed Hassan from Pixabay. Business leaders and marketers across all industries want to grow their brands and improve sales, right?. In the digital marketing age, you can use countless powerful strategies to connect with shoppers and boost engagement. Despite these options, only 22% of marketers say they are currently happy with their conversion rate.
9 Strategies for Google Ads in 2023 [+ Example]
How often have you heard that most ads are a waste of money?. Someone would have repeatedly discouraged you from putting your hard-earned money on Google ads. Contrary to popular belief, Google ads are your best bet to reach your target audience.
6 Reasons Why You Need a Digital Marketing Strategy
The world is changing. The influence of technological advancements on market dynamics and customer preferences has changed how marketers promoted their products and services in the past.
How to Reduce Your Bounce Rate and Skyrocket Sales (4 Tested Strategies)
Do you want to reduce your bounce rate and skyrocket sales? If so, you’re in the right place!. Your website’s bounce rate can seriously impact engagement and performance. In case you don’t know, your bounce rate is the percentage of people who leave your website without visiting a second page. This phenomenon is known as a single-page session from an analytic point of view.
What's Next For Media? Substack, Decentralized Media, and MultiTouchpoint Marketing
The role of social media in B2B marketing is rapidly evolving, and traditional media are relentlessly catching up, transforming their models into progressive outlets. As end users change the way they consume content, the need for quality overhaul is the top priority for publications.
Use Mobile Marketing Strategies to Reach Wider Audiences
As an eCommerce store owner, you may understand the importance of marketing in sales. However, do you know you should primarily target mobile shoppers? Statistics show that around 97% of Americans own a mobile device, and 79% of smartphone users shop online using mobile devices. This indicates that a lot of traffic comes from mobile phone users, and mobile marketing would help channel that traffic to your business.
How to Win Over New Email Subscribers (5 Expert Tips)
Email marketingImage by mohamed Hassan from Pixabay. Do you want to learn how to win over new email subscribers? If so, you’re in the right place!. Email marketing is one of the best ways to grow your business while building rapport with customers and curious prospects. Here’s something to consider; 96% of people who visit your website for the first time are not ready to make a purchase. If these visitors join your email list, you can easily keep in touch, which could help you turn them into customers.
Start Social Proof Marketing as eCommerce Beginners
Social proof marketing has been tested and determined to be one of the critical factors in an effective marketing strategy. It is one of the major determinants that compels a customer to purchase a product or visit a store.
How to Effectively Upsell on Your Website
Are you looking for a way to sell more premium products and improve your average order value (AOV)? If so, you’re in the right place!. Upselling is a highly effective way to connect with your target audience and convince them that buying an upgraded version of your product is worth the money. Simply put, upselling is the process of taking a customer’s order and offering them something extra for an additional cost.
Using Text Messages for eCommerce Marketing
The online shopping trend has become a popular and in-demand service, which makes it a highly competitive market. The post-Pandemic trend shows a sharp increase in online sales worldwide. According to statistics, e-commerce sales were $4.28 trillion in 2020, which is expected to be $5.4 trillion by 2022. In order to not lose the market and attract a more significant number of users and consumers, companies should adopt and effectively utilize the text messaging marketing approach.
Effective digital marketing programs to study in the U.S.
It's important for even the most experienced marketer to pick the right software. Digital marketing image with for marketingGerd Altmann. The field of digital marketing is expanding rapidly over the world. Even while the COVID-19 pandemic appears to be winding down, it has irrevocably altered the ways in which we live our daily lives, with more individuals opting to work, shop, and study from the comfort of their own homes. In fact, projections put the value of digital marketing and advertising at $786.21 billion worldwide by 2026. In 2022, the U.S. market is projected to be worth $179.4 billion, or 38.6 percent of the global total. Another country expected to experience substantial growth is China, which will have the world's second largest economy and a market size of US$254.9 Billion by 2026.
Dynamic Pricing for E-commerce: Pros & Cons
Dynamic pricing is a strategy that’s been used by companies worldwide for a long time; the airline industry first developed it in the early 1980s. Due to the continuous digitization of the world, dynamic pricing has become more relevant in other industries like eCommerce. If you run an eCommerce store, dynamic pricing is a tool you must use as you stand to gain a lot from implementing it.
6 Types of Digital Marketing Strategies You Should Know
Digital marketing has revolutionized the way companies marketed their products and services. It's a modern marketing mechanism that helps you connect with the audience, capture leads, and fuel the sales funnel.