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Business-to-business marketing differs from business-to-consumer (B2C) marketing in many ways, but the primary distinction is that B2B businesses typically sell products or services to other businesses, as opposed to consumers. This type of marketing also often involves creating specific messaging and content for your target audience and using different methods to reach them than you would with B2C marketing. Here’s what you need to know about B2B marketing and how to do it right.

Business-to-business (B2B) marketing is an ever-changing landscape. To stay ahead of the curve in 2022, it is essential to keep up with the latest trends. This article will provide valuable insights into the latest B2B marketing trends. Whether you are a B2B marketer or work in a related field such as sales, this article will give you the information you need to stay ahead of the competition. Some topics I have decided to cover include: account-based marketing, content marketing, lead generation, link-building services, and much more. With the information from this article, you will be able to make informed decisions about your B2B marketing strategy and stay one step ahead of your competition. Let's dive into it!

B2B Lead generation is a priority for larger, established companies, despite most articles online focusing on lead generation for small businesses. As companies deepen their embrace of digital marketing to business customers, there has been an accompanying upsurge in the search for new ways to generate B2B leads and new tools to turbocharge the process. Recent advancements in software engineering using AI have made the development of lead-generating tools more efficient and faster to market.

Forbes is one of the most prestigious business media brands and an international publisher. With over 2800 editors, journalists, and other contributors, Forbes onboards only the experts of the industry. This means that becoming a contributor to Forbes is one of the hardest things to do. And to stand out in this esteemed company? That's almost impossible. In this article, we’ve chosen the B2B contributors of Forbes based on insights, experience, and expertise.

Nowadays, marketers and sales reps have multiple methods to reach out to customers, but the most direct is still cold-calling. Cold-calling is a way to introduce yourself. When prospective clients pick up the phone, they’re meeting you and hearing about your business for the first time. You need to have an impact if you’re going to convert them.

Do you want to know how to start a wholesale business? If so, you’ve come to the right place! Below you will find the steps necessary to take in order to get your wholesale business off the ground and running smoothly.

B2B Advertising has gone through a transformation in recent years. If once B2B companies invested a majority of their marketing budgets into trade shows, nowadays, more and more funds are being allocated to online advertising, with Google & LinkedIn ads becoming the main B2B marketplaces. We had the pleasure to interview Yoel Israel, Founder & CEO of WadiDigital, a leading B2B advertising agency, and ask him detailed and in-depth questions on how B2B advertising has been evolving and what are some of the strategies and tactics we need to pay attention to.