How Jason Wersland Created the Theragun and Turned it into a Mega Brand

Vivienne Tang

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Therabody

What started as a simple massage device has now turned into a full-blown wellness brand that empowers people around the world to take control of their wellbeing

The Therabody story began in 2009 when Founder and Chief Wellness Officer Dr. Jason Wersland experienced a traumatic motorcycle accident and searched for a solution to relieve his debilitating pain. When his doctors advised him to alleviate his pain with prescription medicine, he used his expertise as a medical professional and designed a makeshift device out of a power tool in his garage to ease his discomfort. That invention became the category-defining percussive therapy device, Theragun, which now has four generations of the device on the market, and an ecosystem of solutions that help people perform better, recover faster, and manage pain as an alternative to traditional medicine. More than a decade and countless prototypes later, Dr. Wersland turned Therabody into a thriving company that pairs pioneering technology with detailed educational tools to make wellness accessible to everybody.

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Therabody

Therabody released its original product – the Theragun G1 – in 2016, and it became world’s first handheld percussive massage therapy device. Since then, the company has continued to innovate with each successive product launch. Therabody’s mission is simple – to help people take charge of their daily wellness with cutting-edge technologies backed by science and research.

The brand’s industry-leading products and solutions empower people to take control of their own wellness routines. And, their products are trusted by professional athletes, sports teams, celebrities, world-renowned trainers, physical therapists, and everyday people in more than 60 countries. “Therabody is rooted in sport, which is a big part of our DNA,” says Wersland. “We will always look to be part of the sports world, and that’s why more than 250 sports teams around the world trust us to help their athletes train and recover.”

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Therabody

SOLUTIONS FOR PAIN MANAGEMENT AND RECOVERY

Starting with a single, category-defining product, Theragun, Therabody has created a 360-degree vision for the future of wellness. And, each of its products are designed to meet different needs in consumers’ daily lives.

Therabody products cover a range of modalities, including percussive and vibration therapy, pneumatic compression, and electrical stimulation. Last year, the brand debuted TheraOne, its full-spectrum, USDA Certified Organic CBD product line. TheraOne includes Activate and Recover CBD Lotion, and Revive Body Balm that can be used alongside Therabody devices for improved wellness and recovery.

Certainly, the Theragun offers a unique experience, but for Wersland, it’s important that people understand that these devices can be used by everyone. “We created the ‘massage gun’ space and carry the responsibility of helping people understand how this fits in their life,” says Wersland. “We are the only massage gun to have four generations in the span of four years, and Theragun is the only physician-calibrated percussive therapy device in the market.”

Offering the deepest massage experience in the market, Theragun percussive therapy devices touch the body 40 times per second; a powerful treatment you won’t find with high-speed, low-amplitude devices that rapidly vibrate and overstimulate the skin. All Theragun devices have customizable frequency ranges that were developed based on scientific research. The majority of models have a patented ergonomically designed triangular handle that helps the individual achieve muscle recovery without putting strain on the wrist.

The Theragun PRO and Elite models feature OLED screens and wireless charging. If you are looking for a more simplified smart percussive therapy device, the Prime model prioritizes all the essential features while maintaining the power and effectiveness of Theragun’s deep muscle treatment. Perfect for traveling, Theragun mini has three set speeds, weighs just 0.65kgs, and packs into a soft case to fit in your luggage.

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Therabody

The Therabody collection also includes the Wave Series, which integrates vibration therapy into roller devices and allows the user to target sore areas for maximum recovery and muscle relaxation. Three versatile shapes are available to meet specific needs of the body’s unique physiology, while textured silicone adds an additional dimension of muscle work to deliver a more effective vibration and help release soreness, reduce tension, increase range of motion, and improve moment.

PowerDot is Therabody’s distinct neuromuscular electrical stimulator that helps provide pain relief. Electrical stimulation is used widely in medical settings, and is typically quite bulky. PowerDot takes that technology and puts it safely and easily in the hands of everybody to be able to harness the therapeutic benefits of electrical stimulation. The targeted and passive solution helps people to increase circulation, improve recovery, and reduce pain on the areas of their body that need it the most while they carry on with life’s daily activities.

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Therabody

Another recent addition to the Therabody portfolio are RecoveryAir pneumatic compression boots, which are designed to help users reduce soreness and increase blood flow, increasing recovery time. The system uses a true negative gradient of pressure that travels sequentially up the legs to apply compression that effectively flushes out metabolic waste and allows fresh, oxygenated blood to flood in and speed up recovery. Therabody offers two versions of this innovative product. The simplified RecoveryAir is suitable for everybody and uses manually-controlled pressure, while the RecoveryAir PRO comes with five guided treatment programs and is fully customizable, making it well-suited to elite athletes.

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Therabody

AN EDUCATIONAL EXPERIENCE

Therabody believes in helping people understand the importance of its evolving ecosystem of solutions, and the unique needs of their own bodies. That’s why it places great emphasis on the Therabody App and Therabody University.

Consumers can turn to Therabody University, the company’s education division, to learn how to optimize their personal performance, recovery, and wellness. The performance and wellness experts of Therabody University offer in-depth knowledge and protocols for effectively integrating Therabody solutions into training and recovery routines. The curriculum at Therabody University features digital content and live courses. Customers can take 100, 200, or 300 level courses that cater to various wellness professionals like personal trainers, licensed massage therapists and chiropractors alike.

Many of Therabody’s devices are compatible with the Therabody App via Bluetooth, offering truly tailored protocols to help people alleviate the areas of the body where they experience the most discomfort. The app learns from your real-life activity and behavior to build personalized wellness routines. The app also integrates with other major health apps, like Apple Health and Google Fit, and can be used to control speed and monitor force in the Theragun devices. A library of specialized routines is also available to assist in warm-up, during workouts, and recovery for various physical activities and support recovery from injuries and ailments; ensuring everybody can get the most from the products.

Meeting consumers at the intersection of wellness, technology, and education, Therabody empowers people around the world to take control of their wellness with smart devices and informed practices and routines.

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