A Japanese Secret to Beauty

Vivienne Tang

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Deeply rooted in Japanese beauty culture, Tatcha reworks timeless Japanese skincare rituals into clean, luxurious experiences of self-care to help you connect with the present moment and yourself

The name “Tatcha” is inspired by tatehana, the Japanese art of arranging just a few flowers, and chabana, flowers arranged to elevate a tea ceremony, which is meant to sound like an exhale. With this philosophy in mind, Tatcha highlights centuries-old beauty rituals and philosophies.

Suffering from acute dermatitis and developing an increased interest in skincare ingredients, Tatcha founder Victoria Tsai began traveling East in search of a more evolved, holistic approach to beauty. On a trip to Kyoto in 2008, Tsai came across these traditional beauty rituals, forever changing her life and marking the first steps towards her skincare brand Tatcha. She discovered a world of pure beauty, craftsmanship and heritage. An encounter with a modern-day geisha changed her life, and she learned classical Japanese beauty secrets that had been passed down through generations. These rituals took a very different approach to skincare – that less is more. This skincare philosophy and the time-tested ingredients are captured in an ancient text widely considered to be the oldest beauty book written in Japan, and perhaps the first such work of its kind. Within its three delicate, thread-bound volumes are seven chapters devoted to beauty and elegance in both appearance and spirit. This special beauty guide inspires and marks the basis of Tatcha skincare.

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A year after her trip to Kyoto, Tsai founded the Tatcha brand, building on this exact foundation of time-honored beauty practices for a hectic, modern lifestyle. Today, Tatcha works with scientists in Japan and the USA to create each formula from scratch. Victoria divides her time between Japan and San Francisco, cementing Tatcha in a marriage of Kyoto craftsmanship and wellness philosophies with California natural ease.

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At the core of Tatcha lies the Hadasei-3™ complex, a trinity of anti-aging superfoods derived from the Japanese diet, and the basis for the original geisha beauty rituals: green tea, rice and algae. Always sourcing what is naturally good for the body and ultimately the skin, Tatcha made these very superfoods the cornerstone of the brand’s entire collection. Hadasei, which roughly translates to “fresh skin”, uses a time-tested double fermentation process to deliver a symphony of essential amino acids, supporting the skin’s natural moisture-keeping factors while promoting cell turnover for brighter, beautiful skin at every age.

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Every ingredient is carefully selected, sustainably sourced and minimally manipulated to be gentle and safe with maximum effectiveness. All formulas are crafted entirely in Japan by scientists at the Tatcha Institute, featuring kind-to-skin ingredients to nurture beauty for a lifetime and work within a larger framework of well-being and harmony.

Believing that beauty begins in the heart and the mind, Tatcha’s philanthropic model funds girls’ education in partnership with Room to Read with every skincare purchase, helping to nurture the beautiful minds of incredible girls in Asia and Africa. In 2020, Tatcha celebrated the funding of four million days of school, which goes far beyond textbooks and classrooms – each day includes life skills coaching, mentorship, and the tools needed to enable a brighter future.

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HOLIDAY GIFT SETS

Just in time for the holiday season, Tatcha has come up with an assortment of limited-edition gift sets for you and your loved ones to harness these centuries-old rituals and daily moments of self-care to transform inside and out. Touching both skin and soul, providing a sense of sanctuary, comfort, and calm, Tatcha brings this belief to life with gifts that improve both skin and well-being. The curated sets feature bestselling formulas, inviting beauty fans to rediscover the quiet delight of self-care through time-tested rituals.

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CLASSIC RITUAL SET
Discover the ritual for normal to dry skin. This four-step collection nourishes and hydrates skin for youthful radiance. Includes full sizes of Pure One Step Camellia Cleansing Oil, The Rice Polish, The Essence, The Silk Cream, and Tatcha Tote Bag.

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PURE & PORE PERFECTING TRIO
Purify, nourish, and smooth with three favorites for renewed skin every day of your journey. Includes a full-size Water Cream and mini sizes of The Deep Cleanse and The Silk Peony Melting Eye Cream.

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DEWY SKIN FAVORITES TO GO
A set of three on-the-go formulas designed to keep your complexion looking dewy, over and under makeup, for visibly refreshed skin all day long. Includes The Serum Stick, and mini sizes of Luminous Dewy Skin Mist and Liquid Silk Canvas.

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PORE-PERFECTING & PROTECTING SET
Reveal a crystal-clear complexion with purifying Japanese ingredients like oil-absorbing leopard lily and pore-minimizing wild rose. Includes mini sizes of The Deep Cleanse, The Water Cream, The Liquid Silk Canvas and a Kissu Lip Mask.

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THE ESSENCE TRIO
Our hero product, The Essence, is now available with our bestselling exfoliant, The Rice Polish: Classic, and 2-in-1 makeup remover and cleanser in mini size, Pure One Step Camellia Cleansing Oil, to gently melt away impurities, even waterproof makeup, leaving behind pure, silky soft skin.
HK$ 820 (Value: HK$ 953)

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DEWY SKIN SET
Formulated with Japanese superfoods, this set richly hydrates and replenishes for a youthful glow. Now with The Silk Peony Melting Eye Cream, this set of essentials cares for your complexion deeply and fully. Includes full sizes of The Dewy Skin Cream and Luminous Dewy Skin Mist, and mini sizes of The Silk Peony Melting Eye Cream and The Rice Polish: Classic.

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SKINCARE FOR MAKEUP LOVERS
Ideal for skincare and makeup lovers, this selection of bestsellers primes, protects, hydrates, and refreshes for a beautiful complexion—with or without makeup. With The Kissu Lip Mask to plump, and helps restore overnight for soft, pillowy lips. Formulated with pure ingredients and Japanese superfoods, these favorites help makeup go on smoother, last longer, and reveal a youthful, healthy look. Includes full sizes of The Silk Canvas and The Kissu Lip Mask, mini sizes of Luminous Dewy Skin Mist and Pure One Step Camellia Cleansing Oil.

tatcha.com

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