How to Build Your Personal Brand Through TikTok

Visual Freedom
Photo by Nicole Geri on Unsplash

While most businesses are currently facing a major crisis and many of them will probably have to lock down due to COVID-19, this time also bears tremendous opportunities.

The pandemic hits and influences all of us in some way, but while all of this is happening, each of us can choose how to handle the situation.

And if you’d rather be proactive and work on enhancing your career and business instead of feeling sorry for yourself and drowning in self-pity, I have the perfect little quarantine project for you:

Start a personal TikTok Challenge and build your personal brand

As you might currently have more free time than during regular times, a small side project is an ideal way to make use of your time, and building your personal brand is one that will surely pay off.

Why You Should Build Your Personal Brand

Branding has been around forever.

Even though many people believe that personal branding is a new trend, it has actually existed ever since humankind evolved.

Every leader, ruler, and king in history had some sort of personal brand.

There was a good reason we followed certain people and ignored others, and a big part of it was how they branded themselves.

While we didn’t know much about branding until the last few decades, it has been around for centuries.

Yet, its importance is steadily increasing.

Here’s what Gary Vaynerchuck says about personal branding:

“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.”

Even though our global economies might face some changes due to the current pandemic, having a strong personal brand will stay relevant no matter if you are aiming for a well-paid corporate job or if you want to build your own business.

A personal brand is your chance to differentiate yourself from anyone else.

If 100 people apply for a job, but you are the only one with a personal website, an expert status in your niche, or even a following on some platforms, you will obviously stand out from the crowd and catch the attention of the HR people.

Branding yourself will also allow you to stay relevant within your industry or niche.

Only if you are known for who you are and what your strengths are will people refer back to you, invite you for speaking gigs on events, for interviews or panel discussions.

Through personal branding, you can control what others know and think about you as you openly share the information and values you want to be associated with.

Jeff Bezos once defined branding as the following:

“Your brand is what people say about you when you’re not in the room.”

If done correctly, your personal brand will give you credibility and authority. Just think of your own behavior when scrolling through news feeds on social media: you’d chose to follow those who already have professional profiles and an established audience instead of following a newbie, right?

Why TikTok Is the Perfect Platform to Build Your Personal Brand Right Now

Right now, TikTok is the fastest-growing existing social network.

With more than 800 million active users worldwide, TikTok already has more users than Twitter, LinkedIn, and Snapchat.

In the U.S alone, over 30 million active users are scrolling through TikTok’s newsfeed.

And if you’ve thought that TikTok is a platform for kids who dance and do weird stuff, I need to disappoint you.

Some of the biggest brands and great entrepreneurs are already leveraging the massive audience on TikTok to grow their business efficiently.

Social media experts like Gary Vee have already been talking about TikTok’s enormous potential for years, and those who start early will be the ultimate winners, just like on any other platform.

However, contrary to other platforms such as Instagram or Facebook, TikTok still allows new creators to reach a vast audience through their content.

More than 50 minutes of daily activity

The average TikTok user spends over 50 minutes per day watching videos on the app.

That’s a lot.

Even compared to other social networks, 50 minutes is a crazily high number.

That makes it easier for you as a content creator to be one of the hundreds of people to appear on the news feed of your potential customers or fans, catch their attention and turn them into an engaged audience.

Only 34% of all users actively post daily

Even though the content creation process on TikTok is incredibly easy, only a few people actively produce videos.

The majority of the users just consume the produced content.

It’s about authenticity

TikTok is not as fake as Instagram or other platforms.

To succeed on TikTok, you need to be authentic and show your true self.

That makes it easier to produce content as you don’t have to think about too many details.

You will reach the right people

TikTok’s algorithm is extremely sharp.

Even if you have no idea about how to target a specific audience, you might reach the ideal people due to the algorithm.

First, TikTok favors localized content, which means that you will reach people in your country or based on the language you use.

And second, TikTok’s users spend the majority of their time on the so-called For You Page, which is similar to Instagram’s explore page.

Thus, you have the chance to pop up on this For You Page and reach a vast audience even if you are just starting.

Who Should Build a Following on TikTok

At this point, you might be convinced that building your personal brand is essential and that TikTok is a platform that makes it easy to get quick results, but how to find out if it’s really the right platform for you?

Well, let me give you a few examples of people who successfully built their personal brands through TikTok:


If you’re an expert in a particular niche, such as social media, business, mindset, etc. you have big chances to grow your audience on TikTok, here are some examples of people who are achieving tremendous success by educating their audience:

Michele Olivieri is sharing knowledge on online business and social media and grew his account to more than 10,000 followers in a single month.

Doctor Julie Smith is calling herself TikTok’s psychologist and built an audience of half a million followers by sharing mental health and mindset tips.

Kiana Danial is an investor and shares financial advice as well as mindset and motivational content.


With more than half a million followers, Dr. Leslie is one of the most popular medical doctors sharing educational advice on TikTok.


Anthony Barbuto is an American lawyer with more than two million followers on TikTok.


Joe Parys is an online instructor and a seven-figure entrepreneur and uses TikTok to share advice on personal growth and online business.

How to Do It

As stated above, almost anyone can use TikTok to build an audience of thriving fans and reach potential customers.

Particularly people who have knowledge and insights to share are having an easy time on TikTok as the content creation process is incredibly easy.

You can create your first TikTok video in less than 15 minutes with no equipment or additional resources needed.

TikTok provides all the necessary tools you need to create stunning videos, you just need to do it.

And if you follow these rules, you might grow your audience and your personal brand as quickly as some of the profiles mentioned above:

Stick to your niche

Most successful TikTokers stick to specific topics they cover over and over again.

Instead of doing weird, unrelated videos, they keep producing content on one or two topics so that their audience knows what to expect from them.

You really don’t need to do dancing videos or any other weird challenges to succeed on TikTok, just stay loyal to your niche, and those who like your content will support you.

Post regularly

Most influential TikTokers are publishing at least one video per day.

Of course, you don’t need to do that right from the beginning, but if you go with that strategy, your chances of going viral and reaching the masses increases.

As the content creation doesn’t need to take more than five to ten minutes, posting at least one video per day is totally doable and doesn’t require as much effort as on other platforms.

Either block 15 minutes per day for your TikTok efforts or produce your videos in batches, for example, once per week so that you can then share your content throughout the week without additional efforts.

Use the same colors, fonts, and filters

By using the same colors, fonts, and filters, your audience will quickly get used to your style and remember you.

This makes your content creation easier as you don’t need to think of new creative patterns, and it increases your chance of getting new followers as your profile will look consistent.

Follow trends

The more trending hashtags and sounds you use, the likelier it is that your videos will go viral.

However, you don’t need to follow trends and produce content that doesn’t fit the rest of your profile.

Instead, be creative and adapt trending challenges and sounds in a way that fits your industry and brand.

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