Did you ever come across advice in a book, article, or seminar and thought: “Meh, I already know that.”?
You likely did.
And while being knowledgable is cool, the tiny habit of saying “I already know that” might be the reason why you’re failing to improve your life.
You think you know something, so you stop learning about it. Plus, you stop applying the strategy because you already know it. The reality, however, is that you don’t know anything until you see actual results.
Knowing how to create a morning routine is cute, but it won’t change your life.
Knowing that you should be taking care of your physical health is fine, but it won’t help until you get your ass up and move.
Knowing how to write good headlines is nice, but it won’t lead to more readers until you actually do it.
Knowing that you should be managing your money well in order to accumulate wealth is okay, but it’s not enough.
I started my personal development journey three years ago, and by now, I probably read and heard about 99% of all strategies, techniques, and tools out there. Not because I’m smart but because I didn’t do much else than learning, applying, and teaching personal growth for the past three years. I read hundreds of books, wrote one myself, published more than 300 blog posts, went to several seminars, and dedicated almost every free minute to personal development.
And while I’ll probably be reading the same books and completing similar courses and seminars several more times, I realized that the majority has a different tendency: Most people believe they’re done once they know something.
The reality, however, is that your subconscious mind needs to hear the same things over and over again for you to finally take action and change your behavior.
I see so many people angry about self-help authors because they believe their strategies don’t work.
Yet, the reality is that most people simply don’t do the work. The strategies, of course, won’t work if you don’t apply them properly.
Many people waste their time reading hundreds of articles on productivity, try ten strategies at the same time, fail to be more effective, and then accuse writers of not giving good advice. The truth, however, is that you don’t need tons of information to improve your life or work. Most of the time, it’s tiny changes that lead to massive improvement.
And the tiny habit of saying “I already know that” is the #1 reason why most people will forever fail to transform their lives for the better.
Our egos are usually too big to listen to the same advice repeatedly. Instead of working on actual change, the majority just wants to be right and know about strategies in theory instead of using them.
What’s funny, though, is that you’ll never hear genuinely successful people say, “I know that”. Probably because they understand that knowledge itself is not worth much. These are the people who are reading the same books frequently and visiting the same events several times because they know that they don’t know everything yet.
If you’re serious about becoming your best self and living a life that is beyond the average, you need to stop knowing and start doing.
Accumulating knowledge is cute, but that’s it. Unless you achieve actual results, knowing stuff isn’t of any value.
As Tony Robbins states:
“Knowledge is not power. Knowledge is only potential power. Action is power.”
Reading the same books, listening to the same advice, and spending time on understanding and applying the strategies you already know about are not wastes of time or shame. Rather, the activities might be the most powerful things you can do in order to become your best version.
You don’t need more advice or strategies. All you need is to get over your ego and applying concepts you’ve heard hundreds of times instead of saying “I already know that” one more time.