Ahead of Portugal's first game of the tournament, Ronaldo replaced bottles of Coca-Cola with water. His small gesture lead to huge impact on beverage giant's business valuation, and other brands too have joined the conversation.
Football star Cristiano Ronaldo has taken social media by storm after he removed of two bottles of Coca-Cola during a press conference at the Euro 2020. His gesture not only triggered memes of epic proportions, it also led to the global beverage giant losing $4 billion in market capitalisation. Now, reacting to the ripple effect created by the footballer, Fevicol had a quirky take on the incident that started a laugh riot online.
Ahead of Portugal’s first game of the tournament, Ronaldo picked up the two bottles from his table and moved them away, replacing them with water.
Recreating the scene from 36-year-old Portuguese star’s pre-match press conference, the company shared an image showing an empty chair with two jars of Fevicol on the table. Asserting its ‘mazboot jod’ once again, they said: “Na bottle hategi, na valuation ghategi (The bottles won’t move and the valuation won’t fall)”.
However, it wasn’t just Fevicol who joined the conversation. Dairy brand Amul also had a spin at it in their latest topical. The brand showed Amul girl at a press conference with loads of butter and an uncapped bottle of sweetened milk. “Not bottling one’s feeling,” it read. Taking a dig at Coca-Cola, they also added: “Amul, never pushed aside”. Be with us for more.