Apple Music finally being sued for continuing to stream the event for 30min after the event had been declared a casualty


Apple's "Music" brand is finally being sued for continuing to stream the Astroworld Music Festival for at least 30 minutes after the event had been declared a casualty.
Travis Scott's Astroworld poster@trvisXX / Twitter

One of the parties that had a significant role in the Astroworld events was Apple Music, as they were streaming this event live on all their platforms.

This is because they were the only party that was legally obligated to live stream the event, and for days leading to the event, they continued to promote it.

As seen on the footage that circulated social media, the camera crew specifically being asked to stop the stream - which they did not do - belong to Apple Music's team.

The team that worked on the post-production of the concert's live feed belonged to Apple Music, and the technology + channels used belonged to them.

Last weekend, I reported that one major company was missing from all the lawsuits that were being compiled, and this was Apple Music.

The story also came after Attorney Tom's list of brands and corporations that him and his clients were suing failed to include Apple Music based on the video shared on TikTok by him.

Travis Scott's announcement on his social media, days leading to the music festival, Apple Music seemingly had full access to live streaming rights.

As much as that Apple Music tends to license certain gigs to other production houses, they also have their internal team that handles this typical production.

Given that this was Travis Scott, and they have been streaming his event since it first started in 2018, it seems like the team felt like it was fitting for the production to be held internally.

The company utilized its social media team to build up hype, share as much content as possible, and ensure that the streams trend and attract more people.

The company hyped-up the massive crowd of attendees and would have seen what was happening in the crowd, despite seeing as the ambulance lights were much more visible photos shared on social media.

By law, they have a duty to inform all the right people if they have any knowledge of the stuff going on in the crowd.

As reported by Rolling Stone, this is what the paperwork entails pertaining to Apple Music:

Apple Music had cameras, camera stands, cameramen, and metal barriers surrounding each; these cameras effectively split the premises both horizontally and vertically by the metal barricades. The placement of cameras streaming for Apple Music's broadcast effectively limited many concertgoers' means of exit; this dangerous condition would inevitably prevent individuals from dispersing."

People who also work in signal transmission and 'signal to transporting' for live shows always see much more than everyone else.

Eventually, Apple Music deleted the posts related to the stream, where they hyped-up the large number of people that were present at the venue.

The company being included in the massive lawsuit is not a surprise. As to whether they will assist Travis Scott with legal aid to get out of this mess remains a mystery.

The company is currently not responding to request for comment by the media on this lawsuit.

- This is a developing story. Additional sourcing from TMZ, Rolling Stone and Variety.

Comments / 8

Published by

I write stories that matter


More from Victor

Comments / 0