Jersey City, NJ

Bakery Specializing in Babkas Opening Soon in Jersey City

Vanessa Vanacore

Jersey City residents who are lovers of the beloved sweet braided Jewish dessert are in luck, as there is a bakery opening up soon dedicated to serving delectable babkas amongst other artisanal baked goods.
Babka Bailout's Cereal Milk Babka

The location of the new storefront will be on Central Avenue in the Heights. It will be called Babka Bailout/Boomerang bites, a sort of hybrid bakery featuring two talented local dessert bakers.

Babka Bailout was founded by Michal Prevor who found herself making a career pivot once the pandemic struck. Reconnecting with her love for baking, she began selling her babkas throughout the community. The business became so successful that she was able to hire others to help bake and drive deliveries. As of today, her babkas are sold around Hoboken and Jersey City in coffee shops and cafes including Bwe, Hybrid Coffee, Treehouse, Grind General, and Froth on Franklin.

Boomerang Bites was an idea born from Andrea Rizvi, a former Northern Australian resident. Rizvi has perfected the traditional Australian slice recipe. Her treats are baked in a large tray and resemble what we would refer to as bar cookies here in the United States. Containing multiple layers, these slices are packed with flavors including chocolate, caramel, raspberry, and coconut. Currently, these slices can be found in Hoboken, Jersey City, and New York City at places like The Hive and Maggie’s Farm Espresso.
Various Slice Flavors from Boomerang Bites

Rizvi and Prevor know each other through a mutual friend. When they both discovered they were actively searching for a brick and mortar location to sell their baked goods, the current collaboration of Babka Bailout and Boomerang Bites was born. Both founders believe in giving back to the community and are currently working together to find a local Jersey City cause they can donate a portion of proceeds towards.

The business will be opening in the next few weeks and is currently scheduled to be open Thursdays, Fridays, Saturdays, and Sundays from 10am to 4pm. The space will primarily serve as a production and pickup space for customers who live nearby. In addition to babkas in a variety of different flavors, Prevor will be cooking up rugelach, hamantaschen, and other Israeli baked goods. Rizvi will be serving her slices in flavors such as chocolate, caramel, passionfruit, and cherry. She will also be offering vegan and gluten free options.

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Self proclaimed foodie and Instagram addict from Connecticut, living in New Jersey, and working in NYC.

New York City, NY

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