There’s a new deli in town. Veloce Speciality Sandwiches has officially opened as of September 1st. Located at 580 Montgomery Street near McGinley Square.
What sets Veloce apart from most other delis in Jersey City is its “ghost kitchen” concept. The deli will primarily function as a delivery and food pickup spot. An idea born out of the pandemic, there will be no need to wait in line or ability to dine in with a concept like this. Veloce is available to order on seamless, doordash, and you can even place an order for pickup or delivery by visiting their website or Instagram page. Veloce translates to “fast” in Italian.
Store owner, James Aliotta comes from an Italian family that’s been involved in the deli business for over 50 years, dating back to when his grandfather opened M & R Salumeria in Jersey City back in 1969. Since then, Aliotta has decided to bring the business model into the 21st century.
The ghost kitchen concept involves subletting the kitchen located at 580 Montgomery instead of actually purchasing the space. An idea that’s smart in today’s tumultuous business climate thanks to the Covid-19 pandemic. The food industry is one that has been heavily hit the past 2 years due to laws and regulations put into place that hinder sales and openings. Aliotta has stated however that if the business really takes off he wouldn’t be opposed to eventually opening an actual store front where customers can walk inside, order, and dine in.
As of right now Veloce offers thirteen different specialty cold sandwiches that contain popular ingredients like chicken cutlet, mozzarella, roasted peppers, sun dried tomatoes, balsamic, basil, and pesto.
The deli also offers four different hot sandwich options including a chicken parm, spicy chicken parm, chicken vodka parm, and eggplant parm. Currently, there are two different types of bread offered. An 8-inch Italian bread and a Semolina bread with sesame seeds.
In addition to subs the deli also offers antipasto and chicken salads, penne vodka and marina pastas, and a few different sides including their crispy fried chicken nuggets served with a side of their special Veloce dipping sauce.
Although owner Aliotta has wanted to modernize his business as much as possible he still holds on to tried and true traditions like the mozzarella recipe that's been in the family for over 50 years now. The deli makes all their mozzarella fresh and in-house every day.
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