It's difficult lately to know how to stay visible on Instagram and grow your community.
Used by more than 500 million users every day, Instagram is THE platform you need to engage with your followers and promote your products or services. It's also a great tool for sharing your life. Are you starting from scratch or did you just start?
With over a billion subscribers, Instagram is the 2nd most used social network in the world. It is therefore important for any brand and any individual who seeks to have visibility on social networks to be present there and especially to be active there. However, it is not always easy to gain followers among the millions of accounts already on Instagram. To achieve this, it is necessary to know the best practices and the new functionalities that the network offers to its users. Here we give you the tips you need to increase the number of your followers.
Focus on quality over quantity
Adopt a clear strategy and stick to it over time. No need to post thousands of photos, stay in quality and in your niche. Also, try to avoid overly commercial content - or at least reduce its frequency as much as possible. However, don't hesitate to vary the formats: photos, videos, live, reel, stories and IGTV.
Be active on accounts similar to yours
Give back to the community what it gives you: like, comment and share the most interesting posts from other accounts. Not only will this make the person being followed very happy, but it will also give you visibility with the followers of said person. Also follow the most interesting accounts for inspiration. Do not forget either to reply to your private messages and to thank, or even to repost, when you are mentioned in a story. Interaction plays an essential role on Instagram and will help you for your natural acquisition.
Use appropriate hashtags
If you want to market yourself on Instagram, using hashtags is a must. They will allow you to increase your visibility with people who subscribe to this # or with those looking for related posts.
According to studies, the ideal would be to put between 3 and 12 hashtags per post. Be careful, however, not to always use the same ones.
Convert your account to a business account
Having a business account on Instagram will allow you to access features that are not available from a personal account. You will for example be able to view your statistics and measure your performance.
As a reminder, a story remains visible for 24 hours and then disappears from your profile. You can then have fun, test new options, be creative, make videos ...
Stories have become popular and have high visibility. When you post a story, your profile is highlighted at the top of the screen. Post stories regularly and increase your chances of being seen.
Post at the right time and regularly.
Stay active by always offering new content to your target. Analyze your statistics and publish at the right time. Do not hesitate to schedule your publications to post in the evening or on weekends.
Be present on other social networks
If you want to gain popularity on Instagram, you probably have other social media accounts. Instagram is rarely the entry point for a social marketing strategy.
If you have a Facebook, Tiktok, Pinterest or Twitter account, invite your community to subscribe to your Instagram page. For example, you could create a post that gives an overview of your profile (like a screenshot or a recently published post) with a CTA button that might say "Subscribe to our Instagram account so you don't miss out on our new products!"
Create a universe, be unique
On Instagram, it's all about appearance. It is therefore important how a user feels the first time they visit your profile. This is why you have to make sure that your posts reflect a universe unique to your brand.
The most effective strategy is to post the same kind of content with the same composition and the same filters. This helps create a harmonious visual theme that will invite users to follow you.
With the new feature Reel, instagram is giving priority to videos over photos.
Instagram's decision to allow one-minute videos gives your business a great opportunity to create engaging videos about your products and your business. These could be tutorial videos or videos showing the experience of your most enthusiastic customers. The great thing about videos is that they are more dynamic than pictures. They catch the eye of users more. According to Brightcove, social video generates 1,200% more shares than text and images combined.
Tag reposting accounts
One of the strategies to increase the number of followers on Instagram is to tag relevant influencers or accounts in your photos. But it's not about notifying them or drawing their attention to your photo. The goal is for people who follow them to see your photo on their crawl feed, because Instagram's algorithm is more likely to deem your photos to be more relevant to their interests.
Instagram is not a traditional advertising platform. It encourages brands to create a relationship with customers. This is why it is important to answer questions or requests, especially when they show an interest in your brand.
Your community will feel rewarded and will enjoy participating in your contests. In addition, it will be a good way to increase your community by attracting new users. Keep it simple here by simply asking future winners to like or comment on your posts, and follow you. Extra entry could be asking to share the giveaway post in their stories to get more visibility!
Abuse of the Reel feature
Recent feature, instagram is giving priority to Reels. The reach on these videos are incredibly high comparing to regular phot post or video post.
Lots of Love, Valerie & Alex