Saint Louis, MO

TV ad insights platform announces commitment to St. Louis' economic development

Tyrone Wallace

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ST. LOUIS, MO — A cross-media data management platform (DMP) fueling advertising performance, Advocado, has announced its three-year plan to add over 100 high-paying technology jobs in downtown St. Louis on June 2.

The plan covering jobs in engineering, data science, customer success, operations, sales, and marketing roles is part of Avocado’s long-term commitment to the city’s economic development.

Despite pressures to expand their business in a traditional coastal tech hub, Advocado made the commitment after conducting their recent evaluation of multiple markets, ultimately pushing the platform to maintain and grow their headquarters in St. Louis.

The startup leveraged the strategic regional insight, market analysis, and the business and civic relationships facilitated by AllianceSTL, the business-attraction initiative of the metro’s regional economic and civic leadership organization, Greater St. Louis, Inc., before making its decision.

The Missouri Partnership, the Missouri Department of Economic Development, the St. Louis Economic Development Partnership and the St. Louis Development Corporation, the business attraction team at Greater St. Louis, Inc., has supported Avocado to establish roots in the city and accelerate its growth.

This strong collaboration will eventually reinforce St. Louis as a world-class destination for startups and tech innovators.

Missouri Governor Mike Parson expressed his excitement with Avocado’s commitment to the city, saying, “We’re excited to see Advocado expand in St. Louis. The company’s commitment to innovation and growth has resulted in the creation of over 100 jobs that will provide new opportunities for Missourians to grow and succeed.”

Explaining the benefits of collaboration with the regional team, co-founder and CEO of Avocado Brian Handrigan said, “our collaboration with the regional team that was convened by Greater St. Louis, Inc. allowed us to see how the city could function as a launchpad for our growing business. Not only have we been able to escape the restrictions of a coastal tech hub, expand on a massive scale and develop our product, but we’ve also been able to thrive here knowing we’re a positive force combatting workforce displacement in the area.”

Chief Business Attraction Officer of Greater St. Louis Inc. and President of the AllianceSTL initiative Steve Johnson commented, “Advocado fully understands the value that the St. Louis region brings to the growth of their business. As a burgeoning tech hub, the Greater St. Louis metro offers the affordability, flexibility, investment potential and talent pool a business like theirs needs to move from startup to standout,” he remarked.

As the most robust real-time TV ad insights platform available to date, Advocado helps power over 210 local U.S. markets and offers its services worldwide.

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