Popular clothing chain Maurices is planning to close two of its locations permanently this month.
The closures come as the company is looking to expand the brick-and-mortar presence of its new brand, Evsie, which is catered more towards tween shoppers. In this article, we will take a closer look at the upcoming closures and what it means for the company's strategy moving forward.
Maurices' Upcoming Closures:
Maurices will be closing its location at The Village Mall in Danville, Indiana and location in Charleston, Illinois on January 22nd as reported by Commercial-News. Store manager Brooke Rose, who has been with the store for nearly 10 years, told the Commercial-News that the decision to close these stores came down from corporate.
Expanding the Brick-and-Mortar Presence:
Maurices' closures are not the only changes the company is making. Back in November, the company announced that it would be "expanding the brick-and-mortar presence" of its new brand Evsie.
This includes expanding the tween brand into more Maurices locations as shop-in-shop locations, as well as opening three freestanding Evsie stores in West Jordan, Utah; Fargo, North Dakota; and Boise, Idaho.
David Kornberg, CEO of Maurices, said in a statement:
I am excited to open our first-ever Evsie stores and continue the expansion of this brand. We are thrilled to provide the tween girl and her mom comfortable fashion, with a great fit and amazing quality for its value. We are confident in our continued growth opportunities within the market space and are happy to offer Evsie to even more customers.
The upcoming closures of Maurices' locations in Danville, Indiana, and Charleston, Illinois, are part of the company's larger strategy to expand its brick-and-mortar presence of the new brand Evsie. While it may be sad to see these stores go, the company is positioning itself to stay competitive and meet the changing needs of its customers.
What Are Your Thoughts?
What are your thoughts on Maurices' upcoming closures? Have you ever shopped at Maurices' Danville, Indiana or Charleston, Illinois location? How do you think Maurices' closures will impact the company's strategy moving forward?
Share your thoughts and experiences in the comments below!
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