Kentuckians getting reimbursement from Turbotax settlement

TwoSq Media

Kentucky Attorney General (AG) Daniel Cameron, announces the securing of $1.6 million for Kentucky, as part of a settlement with Intuit, parent company of TurboTax.

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This composite image is created to make aware Kentuckians of settlement awards for TurboTax deceptive advertising.TwoSq Media

In a May 4th press release from Kentucky Attorney General’s Office, KY AG Cameron stated,

Intuit’s deceptive business practices led Kentucky consumers to pay for tax services that they were eligible to receive for free. This settlement recovers more than $1.6 million for Kentuckians and requires the company to stop misrepresenting its online tax preparation products.”

According to the settlement agreement, Intuit has engaged in deceptive marketing practices and took actions to mislead customers from getting use of their free service.

As indicated in the settlement agreement between 50 US attorneys general and Washington D.C., and Intuit, in 2018, Intuit blocked its Free File products’ landing page so that it would not be listed by other search engines. In that same year, Intuit would bid on search terms: free file irs, free file taxes, free file taxes online, free file turbotax irs.gov/freefile, turbotax free file program, etc.

With Intuit’s true Free File product webpage hidden from search results, Intuit instead made available, Freemium and paid services page that was deceptively, not free as advertised and presented to customers.

For Kentuckians, the Attorney General’s $1.6 million settlement will provide $30 to consumers each time they were deceived into paying for services by Intuit. According to the press release, consumers will receive a notice and a check in the mail, for the active periods of 2016 - 2018.

Intuit has made many changes of compliance regarding this litigation. For more information, view the Kentucky AG’s full press release on the $1.6 million settlement for Kentucky from Intuit.

Credits:

Kentucky Office of Attorney General

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Hello, I'm Harrison, a writer for TwoSq Media; a contributor to NewsBreak. I analyze local news, business, and technology's influence on how we live our lives. I recently earned a Master of Business Administration from Morehead State University.

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