Google Ending Q1 With Looming US AntiTrust Litigation

TwoSq Media

On October 20th, 2020 the United States Department of Justice announced it's complaint against Google LLC, to stop the company from furthering its alleged monopolistic activity.

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Google may may changes for US DOJ complaintMichele Tantussi Getty Images

In the 2020 complaint, the US Department of Justice (US DOJ) filed a civil suit again Google LLC to stop exclusionary practices in its search engine and service, according to a US Department of Justice (US statement from the Office of Public Affairs. The complaint is still active in the U.S. District Court for the District of Columbia.

Exclusionary practices in search engines may include, prioritizing Google LLC's own products as top search results in its search engine. Or showing priority results in its' Google Play Store , Android service; Google owns Android company, since 2005, too.

Currently, the United Kingdom is litigating a Digital Marketing Act (DMA). The Digital Marketing Act, as proposed, will force large companies with over $45 million users (like Apple) to permit users to bring third party applications for their preferred usage. Wired UK, (a digital reporting agency) stated that the act is Europe's attempt at reigning in the power of Big Tech.

Though Google LLC is a large company with many products and services. It's only one that is owned by, Alphabet, Incorporated. According to Investopedia, Alphabet Inc., owns GPS support provider Waze, health and fitness company Fitbit, and a biotech research company called Calico, among others. Alphabet Inc. is at the top of the Google hierarchy . Therefore, it's resources, and Google's can be used to solve the US Department of Justice anti trust complaint.

An anti-trust case that reaches adjudication, could lead the to dissolving of the company; but those are rare cases. It's likely, in my opinion, that Google Inc. and the US Government can reach a solution, amicably, and have this case settled before a trial.

Credits:

US DOJ Public Affairs

Wired UK

Investopedia

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TwoSq Media is a contributor to NewsBreak. I analyze local news, business, and technology's influence on how we live our lives.

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