Blake Corum is not only an outstanding University of Michigan running back, he is also an outstanding human. Since the inception of NIL (Name Image Likeness,) where college athletes are allowed to use their publicity rights to raise funds for charities, Corum has been giving back.
Last Thanksgiving, Corum handed out 300 turkeys, green beans, applesauce, and milk to families in need, along with a winter hat and hand sanitizer. In March, Corum and J. J. McCarthy partnered with Bose to give speakers to patients at Mott’s Children’s Hospital.
Corum’s list of good deeds is numerous and now he’s adding another. Corum and eight other college athletes are teaming up with 7-Eleven to promote its first-ever Cleat Crew program which gathers stars from football programs across the country to raise money for Children’s Miracle Network Hospitals.
Each athlete will work with The Shoe Surgeon, a luxury designer, to create individual pairs of custom cleats. Fans can win a pair by participating in weekly auctions held in tandem with some of the most anticipated games of the season. All the proceeds will go to Children’s Miracle Network Hospitals.
On Thursday, September 21, 2023, 7-Eleven will reveal a new cleat on their Instagram page. The bidding opens Friday, September 22, 2023 at 8 AM EST and will be open until the following Wednesday at 8 PM EST. Each Thursday on the season will feature a new cleat and college football star.
The first auction kicks off with Bo Nix, Oregon Ducks quarterback.
“I’m grateful to be able to support Peace Health Sacred Heart and give back to the community here in Eugene,” said Bo Nix in a statement. “I can’t wait for fans to see what I’ve been cooking up with The Shoe Surgeon. I think we’ve come up with a design that honors the cause in a unique way.”
Marvin Harrison, Jr., wide receiver at Ohio State, said, “I’m excited for the opportunity to collaborate with 7-Eleven, Speedway, and The Shoe Surgeon to create something awesome for fans, while also doing good in the community. Spreading happiness on and off the field is what football is all about and I’m looking forward to supporting Children’s Miracle Network Hospitals.”
If you are interested in participating in the weekly auctions, the schedule is as follows:
September 22–27: Bo Nix, Oregon Ducks, benefiting Peace Health Sacred Heart in Eugene, Oregon. Game to watch: Colorado vs. Oregon.
September 29 — October 4: Travis Hunter, Colorado Buffalos, benefiting Children’s Hospital in Denver, Colorado. Game to watch: USC vs. Colorado.
October 6–11: Quinn Ewers, Texas Long Horns, benefiting Dell Children’s Medical Center in Austin, Texas. Game to watch: Oklahoma vs. Texas.
October 20–25: Marvin Harrison, Jr., Ohio State Buckeyes, benefiting Nationwide Children’s Hospital in Columbus, Ohio. Game to watch: Penn State vs. Ohio State.
October 27 — November 1: Trevor Etienne, Florida Gators, benefiting UF Health Shands Children’s Hospital in Gainesville, Florida. Game to watch: Georgia vs. Florida.
November 3–8: Kam Arnold, Boston College Eagles, benefiting Boston Children’s Hospital. Game to watch: Boston College vs. Syracuse.
November 10–15: Nick Singleton, Penn State Nittany Lions, benefiting Geisinger Janet Weis Children’s Hospital in Danville, Pennsylvania. Game to watch: Michigan vs. Penn State.
November 24–29: Blake Corum, Michigan Wolverines, benefiting Beaumont Children’s in Detroit, Michigan. Game to watch: Ohio State vs. Michigan.
“It’s inspiring to watch this next generation of role models get fired up for service — and we are proud to support these young athletes as they give back to their communities,” said Marissa Jarratt, 7-Eleven’s Executive Vice President, Marketing & Sustainability Officer. “At 7-Eleven and Speedway, we are always looking for ways to spark more awesome in our brand fans’ days, whether that’s through exciting collabs, giving back to the community, or providing the snacks they need to host the ultimate tailgate.”
Fans don’t need the winning auction bid to score their own pair of kicks. 7Rewards and Speedy Rewards members who shop throughout the season will be entered to win a pair or limited-edition sneakers designed by The Shoe Surgeon.
Will you be placing a bid on shoes designed by Blake Corum? What do you predict they will look like? I’d love to read your opinions in the comments!