This week Macy’s announced four new stores will open in fall of 2023. They won’t be the typical Macy’s anchor store of a big mall. Instead, these stores will be much smaller.
Already, Macy’s has seen success with eight small-format stores known as Market by Macy’s. They were built from 2020 through 2022. They will keep the name Market by Macy’s, but the new small-format stores will have the iconic Macy’s nameplate.
The new stores will carry famous brands, Macy’s private brands, and the latest trends. They will also host events and offer convenient services Macy’s customers have come to expect.
“We’re thrilled by the success of our small-format stores and ongoing geographic expansion with our inaugural move into the Northeast and Western region,” said Marc Mastronardi, Chief Stores Officer at Macy’s, said in a press release. “As a growth vector for Macy’s Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience. These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.
Earlier this month, Macy’s opened a small-format store in Highland Indiana. In September, Macy’s plans to open in Boston, Massachusetts. Las Vegas, Nevada visitors and residents will be able to check out Macy’s smaller concept store in October. In November, Macy’s is scheduled to open in San Diego, California.
The new Macy’s stores will be 30,000 to 50,000 square feet. They will be located in off-mall shopping centers. Customers can expect to find an assortment of fashion, luxury fragrances, and on-trend beauty products. Macy’s also plans to have pop-up shops and events that cater to their customer base.
Macy’s small-format stores will feature the ‘Trend Pavilion,’ where fashion trends, seasonal merchandise, and must-haves will be on display. The items will change regularly, so it will be a fun area to explore.
The departments you have come to expect will still be in the new Macy’s stores. There will be fashions for men, women, and children. Items like luggage, toys, gifts, and beauty products will also be available.
Macy’s will continue to carry iconic brands such as Polo Ralph Lauren, Levi’s, and Calvin Klein in the new stores. Customers will not have to miss out on Macy’s private brands like INC, Bar III, And Now This, and On 34th.
The new Macy’s stores feature elevated and spacious fitting rooms, complete with lounge areas and full-length mirrors. There will also be areas for selfie moments, to add a fun atmosphere.
Customers will be able to have the services they are accustomed to at the full-line Macy’s stores. At the ‘At Your Service’ desk, customers can make credit card payments, returns, and exchanges. Curbside pickup will be available for items on Macy’s website.
Shoppers can enroll, earn, and redeem Star Rewards and will be able to use their Macy’s credit card at all of Macy’s locations — no matter the size.
Do you like the idea of shopping at a smaller Macy’s store? As Macy’s expands their small-store format, what city do you hope they go to next? I’d love to read your opinions in the comments!