Eggo Boozes Up Brunch

Tracy Stengel
Photo byKellogg Company

Brunch is getting boozier. Move over, mimosa, there’s a new creative cocktail to enjoy over brunch.

Just in time for National Waffle Day, the waffle experts at Eggo have teamed up with the spirit specialists at Sugarlands Distilling Company and are excited to announce Eggo Brunch in a Jar Sippin’ Cream.

This creamy liqueur has all the flavors of a classic brunch. It tastes like waffles, maple syrup, butter, and bacon. It pairs perfectly with Eggo waffles.

“Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves,” said Joe Beauprez, Senior Director of Marking for Frozen Foods, said in a press release.

Eggo Brunch in a Jar Sippin’ Cream was created with busy parents in mind.

“Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones. So whether parents want to punch up a weekend brunch or savor som of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat,” Beauprez said.

“Our distillery team crafted Eggo Brunch in a Jar to combine flavors of toasted Eggo waffles, rich maple syrup and notes of creamy butter, with a savory hint of bacon in every sip. Eggo Brunch in a Jar is the perfect way to elevate weekend brunch with a fun cocktail or to enjoy classic brunch flavors during your well-deserved ‘me time’ in the evening,” said Greg Eidam, Master Distiller at Sugarlands Distilling Company.

Eggo Brunch in a Jar is now available nationwide at select retailers. To find a retailer near you, you can start here. It contains 20% alc/vo. so you must be 21 years or older to purchase.

Fun fact #1: Since brunch combines breakfast and lunch, it usually takes place between 9 AM and 2 PM.

Fun fact #2: The first pair of sneakers by Nike were called Waffle Trainers. The soles were made using an actual waffle iron.

Fun fact #3: Three brothers, Frank, Anthony, and Sam Dorsa are the founders of Eggo Waffles, introduced in 1953. Their waffles were originally named ‘Froffles.’ They changed to ‘Eggo’ in 1955. Before the brothers became waffle kings, they hit it big with Eggo Mayonnaise which was founded in 1932.

Fun fact #4: At the 1904 World Fair, an ice cream vendor ran out of ice cream cups. Panicking, he told his problem to a nearby waffle vendor. The waffle vendor decided to help him out. They folded the waffles to make the first ever ice cream cones!

What is your favorite alcoholic drink while having brunch? Are you willing to try Eggo Brunch in a Jar? I’d love to read your opinions in the comments!

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Tracy explores the world with a positive eye, an open heart, and a sprinkling of humor. Without laughter, she would be lost.

Onsted, MI

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