H-E-B is Making a Big Change Inside Its Texas Stores

Tracy Stengel

Photo byTony Webster/Wikimedia Commons

Family-owned and Texas-proud, H-E-B grocery stores have been serving Texans since 1905. For over a century, they have evolved with the times in order to serve their customers and communities better. Now, H-E-B is teaming up with Thumbtack to provide a hassle-free way for shoppers to manage their households.

Thumbtack is an online modern home management platform where homeowners can find local service professionals including landscapers, roofers, painters, and photographers. Thumbtack is taking its first step into physical retail with their new partnership with H-E-B.

Thumbtack has installed displays in more than 300 H-E-B stores across Texas. Shoppers just need to scan a QR code to find the right contractor to pave their driveway, build a shed, or mow their lawn — all while doing their routine grocery shopping.

People can also find services for their pets. Thumbtack displays will help find the perfect dog walker, groomer, or a pet sitter or trainer. Some H-E-B stores will offer the Thumbtack On-Demand feature which allows shoppers to locate and employ service workers and enjoy a 10% discount.

“Thumbtack’s job is to make caring for everything in and around the home a seamless experience for the homeowner,” said David Steckel, Senior Director of Strategic Partnerships at Thumbtack, in a recent press release. “Expanding into physical retail brings us one step closer to that by allowing us to be a partner for consumers whether they’re shopping in-store for their pets or getting their backyards ready for hosting.”

H-E-B is one of the largest privately held supermarkets in the United States. While many believe H-E-B stands for one of the store’s mottos, ‘Here, Everything’s Better!’ it is actually the initials of Howard Edward Butt, Sr. In 1905, Florence Thorton Butt opened a grocery store when her husband fell I’ll with tuberculosis. Her family lived above the store and her sons would deliver groceries with a red wagon and later a Model T.

When Florence’s son, Howard Edward Butt, Sr. came home after serving in the U.S. Navy, she turned the store over to him so she could pursue a life of religious and civic service. H-E-B earned the nickname “God’s Grocer” because up until 1976, they refused to sell alcohol and were closed on Sundays.

H-E-B has given millions of dollars to hometown projects, schools, and disaster relief funds. The company donates 5% of its pre-tax profits to charities — not just Texan charities — but wherever people need help.

Would you shop for contractors and services while shopping for groceries? I’d love to read your opinion of the new partnership between H-E-B and Thumbtack in the comments!

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Tracy explores the world with a positive eye, an open heart, and a sprinkling of humor. Without laughter, she would be lost.

Onsted, MI

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