El Paso, TX

How Southwest University Park Going Cashless isn’t as Bad as You Think

Tom Handy

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Southwest University Park StadiumScreenshot from Southwest University Park

Southwest University Park opened in 2014 and is home to the El Paso Chihuahuas and El Paso Locomotives. The park located in downtown El Paso is a gem for people to catch games in the $78 million stadium.

El Paso attendees should get used to the cashless trend that is racing across stadiums in America. Southwest University Park is joining the trend.

This upgrade to our point-of-sale technology puts Southwest University Park amongst the most modern ballpark and entertainment venues in the country,” said MountainStar Sports Group President Alan Ledford.
Becoming a cashless venue eliminates cash handling, provides greater convenience and payment options, and increases speed of service. We’re proud to offer this significant upgrade to our fan experience.”

Beginning in the 2021 season, the Durango and Sante Fe box offices, the Chihuahuas and Locomotives team shops, and all food and beverage locations will only accept major credit cards and debit cards.

Fans can use Apple Pay and Google Pay in concessions and concessions.

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Southwest University Park StadiumScreenshot from Southwest University Park

With the park going to a cashless system, this speeds up transaction times, faster-moving lines, and less contact between fans and workers. The COVID cases in El Paso are still high but gradually decreasing. Getting a vaccine is available in many locations across the city.

Season ticket holders for the Chihuahuas and Locomotives will receive digital tickets instead of ticket books. Tickets can be purchased at epchihuahuas.com and eplocomotivefc.com. Tickets for the Chihuahuas and Locomotives went on sale on April 24, 2021.

All tickets purchased from Southwest University Park will be delivered digitally.

Individual and group tickets are available at (915) 533-BASE or (915) 235-GOAL.

Here is a video KTSM 9 News shared about the park going cashless.

Most people are used to paying virtually

Many sporting events are going digital across the country.

Appetize Technologies, Inc. is the leading food, beverage, and retail management software company. They currently have 15 Major League Baseball teams and 27 Minor League Baseball ballparks helping stadiums open up contactless. With the spread of the virus, this has been good to go digital for these ballparks.

Five Major League baseball teams are going digital for the first time this year. The stadiums are Busch Stadium, and Dodger Stadium, Fenway Park, Globe Life Field, and Progressive Field. Ten Minor League teams, including the El Paso Chihuahuas, went live with Appetize Technologies this year.

"As the food, beverage and retail services partner of the Texas Rangers at Globe Life Field, Delaware North Sportservice is set to leverage the full suite of contactless and mobile ordering and payment technology from Appetize across our operations there," says Casey Rapp, general manager at Globe Life Field for Delaware North Sportservice. "Through Appetize, we are providing a better fan experience and several different ways they can quickly and easily order and enjoy their favorite foods and drinks and also purchase Rangers apparel and other items from Globe Life Field."

The coronavirus increases the trend to go cashless. People want to reduce the spread of the virus and using a cashless system is an effective way to do that.

Southwest University Park can seat 7,500 people and has room to expand up to 10,000 people.

El Paso’s stadium is moving in the right direction to help minimize the spread of the virus and helping the community get familiazed with digital tickets.

More details and information can be found at the website for Southwest University Park. Tickets can be purchased for Chihuahuas and Locomotive's games. Later this year in October, a live action sports, Nitro Circus, is planning an event at Southwest University Park stadium.

Southwest University Park is making a transition at the right time as the city continues to open up.

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