Read Less. Work More.

Todd Brison

Recently I wrote a post on LinkedIn that, among other things, talked about how action is more valuable than information.

Since then, I’ve gotten some feedback. Namely:

“So it’s the shoot first, ask questions later approach?”


“How are we supposed to go anywhere if we don’t know where we’re going?”

Let me clear the air:

Information is not worthless.

But it is worth way less than it was 25 years ago.

Imagine a post-apocalyptic world where you were the only person in the neighborhood who could make bread. That bread would be super valuable. Your bread would trade for some really good guns or ammunition because of how rare it is.

However if everyone in the neighborhood knew how to make bread, your bread is now less valuable simply because the access to it is greater.

Up until this thing called the Internet appeared, there were all sorts of gatekeepers around information: You had to pay to get into college. You had to go through an apprenticeship to have any sort of clue about a technical job. Forget about “The 6 Keys to Starting a Business,” you’d be lucky to be born into a family who already owned one they would be handing off to you.

So many cultural and economical boundaries have been stripped away it’s ridiculous. You no longer have to have a wealthy daddy in order to start and own a business. Your mom doesn’t have to sleep with a record owner for you to get produced. There are endless possibilities for instruction at your fingertips.

That being the case, information is now less valuable than ever. This is a tremendous blessing for our generation, but it’s also a terrible curse.

You see, with the continuous access, it is so tempting dive head first into the noise, to do nothing but consume, to scroll away until your index finger falls off. With data everywhere, it is easy to let it all go in one ear and out the other.


You can seize what we need, put your head and get to work building the life you want.

Opportunity may be leveling off, but there’s no question this era is ripe for you to make a living off something you love.

There are a lot of musicians making a living who would have been working a corporate job had they been born 10 years earlier.

There are a lot of artists using platforms like Shopify and Etsy to sell to people directly.

The keys to success no longer lie behind the doors of a university.

It’s time to move past the mindset of “if I could only get a degree, I’d have what I want.” Tell that to the college graduates of 2008 and 2009 and see what they say to you.

“But, Todd, what are we supposed to do, get rid of college? The whole world would descend into chaos!”

Not really.

The problem is, most universities have turned into degree factories. Instead of thinking about how to best equip their students for the real world, most of them seem to be focused on numbers. And most of those numbers get more attention if they have dollar signs in front of them.

But that’s another topic for another time.

Two people exist in the future: Those who take advantage of the absurd amount of wisdom a couple taps away, make the leap, who get to do what they want for a living

And those who sit in a desk chair, bored and angry and bitter about how life didn't turn out the way it should have.

Please be the first one.

Please take action.

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Dickson, TN

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