Planting trees for strollers

Courtesy of Richard den Hollander

Joolz was created in 2004 when the founder, Emile Kuenen, witnessed his friends becoming parents and struggling with strollers on the canal bridges of Amsterdam. He saw an opportunity to create super comfortable and ergonomic strollers for both parents and children. He named the company Joolz, inspired from the word “jewels”, because he hoped the product would be equally precious to parents.

With parents overwhelmed by the unlimited options they have, their mission is to have parents make the right choice for them and to offer the stroller they need.

We had a chance to hear from Richard den Hollander, the current CEO of Joolz, how the company is different from others.

"Our vehicles are developed on the basis of three pillars; easy to use, high quality, premium design. In addition, we provide a lifetime warranty, we use sustainable fabrics as much as possible and we plant a tree for every stroller we sell," Hollander says.

At Joolz, the team wanted a greener and healthier planet for everyone. 

"That's why we're on a mission to fight climate change and deforestation by planting a tree for every stroller that we sell. We’re here to support all parents, including mother nature. As a global brand, we also support local initiatives all around the world. For example, we recently donated strollers to US organizations which support families in need and to a refugee center in the Netherlands. We also regularly organize clean up days with our Joolz employees to make the streets of Amsterdam a “healthy playground” for families," Hollander elaborates.

The inspiration for Joolz according to Hollander includes all the super parents around the world.

"When they are in control and feel balanced, they are unstoppable in becoming the parents they want to be. We want to help inspire them by offering the best strollers which contribute to a better world for their kids," Hollander explains.

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I write about culture, politics, parenting, religion, and health. My work has been published in The New York Times, National Geographic, Vanity Fair, Vox and Prism Reports among others.

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