Using clean ingredients for sustainability

Courtesy of Broken Top

Being a stay-at-home mom allowed Affton Coffelt-Shouse, the CEO of Broken Top Brands, to engage in creativity.

"I’ve always enjoyed having candles burning in my home and as gifts for friends and family, but didn’t have the budget to go out and buy luxury products. After noticing a lot of my favorite big-name brand candles contained harmful chemicals and paraben wax, I figured I would try my hand at making my own. To align with the health and safety standard I want in my home for my family, they were made with soy wax and plant-based ingredients," Coffelt-Shouse tells us.

Coffelt-Shouse explains how her candles are what really head-started her business and are desirable in the current market as more millennial consumers are likely to purchase products that are made of clean ingredients and support a larger cause than just company success.

"Broken Top Brands does both with our soy-based candles that are paraffin free and made with plant-based organic ingredients. All of our additional home and body products are also paraben free, phthalate free, gluten free and vegan. All while supporting 1% for the planet," Coffelt-Shouse adds.

After noticing a gap in the market for plant-based beauty products, Coffelt-Shouse shifted focus from home to body products. This last year, she and her team made an eco-conscious shift in their packaging to bring in compostable padding for our shipments.

"We take pride in our products being sustainable and all organic and thought the packaging should reflect the same. Our packing peanuts are water-soluble, soy-based, and compostable and can be rinsed down the drain, so they are very user-friendly and good practice for businesses. Our product labels are almost all recyclable and glass is reusable. We also do not use paper invoices when possible. We ship out orders every day, and every sustainable measure we can take to keep our carbon footprint low is a huge win in our book," Coffelt-Shouse says.

Broken Top Brands has also shifted with the curves that have been thrown at the company during 2020 withe pandemic. The team began focusing on making sanitizer that meets CDC guidelines and smells amazing but ensuring that it still aligned with the core values of clean ingredients and essential oil fragrance. This unforeseen change caused a complete shift in production, from body products and candles towards more sanitizers. Now, the hand sanitizers are a staple for their business and are used nationally.

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I write about culture, politics, parenting, religion, and health. My work has been published in The New York Times, National Geographic, Vanity Fair, Vox and Prism Reports among others.

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