By Timothy Rawles / NewsBreak Pinal County, AZ
(Queen Creek, AZ) Boutique exercising may be a convenient gym concept, but according to StretchLab, there’s another aspect of wellness that should come before and after you head to the treadmill.
StretchLab is a franchise that’s currently popping up all over the nation. One of their newest venues is in Queen Creek and before you excuse it as just another strip mall health chain, take a look at what they’re about.
The store’s logo is hard not to notice. Blocked in a midcentury stylistic all caps font highlighted in muscle car racing stripes, StretchLab appears to be a throwback to the "me" generation. Maybe that’s the aesthetic they were going for. After all, what better way to treat yourself other than tending to your inner strengths, namely your muscles. Stretching is not only beneficial to muscular wellness it can do wonders for your mental health.
Starting in Irvine, Calif., in 2015, StretchLab has become one of the fastest-growing wellness boutiques in the United States. Its appointment-based assisted stretching services are designed to ease muscle tension while increasing flexibility and mobility.
Trained therapists are called Flexologists at StretchLab. They treat patients of all ages, genders, sizes, and fitness levels in a “one-on-one group atmosphere.”
According to Harvard University, stretching is necessary for long, lean muscles which lessen exertion.
David Nolan, a physical therapist at Harvard-affiliated Massachusetts General Hospital, says stretching should be a daily routine. Years of bad posture or repetitive inflexibility can’t be undone without work.
"It may have taken you many months to get tight muscles, so you're not going to be perfectly flexible after one or two sessions," says Nolan. "It takes weeks to months to get flexible, and you'll have to continue working on it to maintain it."
That seems to be the goal of StretchLab, to help you get into a stretching routine, so atrophy and stiffness don’t slow down your daily life. The company was started in 2018 as a franchise opportunity and it really took off. The boutique health and wellness industry are booming markets. And pairing a stretching routine with any kind of physical workout is not only beneficial to what you’re trying to accomplish, it also makes great sense from a wellness standpoint.
Flexologists at StretchLab undergo 60 - 70+ hours of theory and hands-on training. They learn the muscular system and a variety of assisted stretches using a method called Proprioceptive Neuromuscular Facilitation (PNF). They also are proficient in dynamic and static stretching. The former uses movement, while the latter is motionless.
The new Queen Creek location joins seven other StretchLab boutiques around Maricopa County. It opened in one of Queen Creek’s newest car park marketplaces on South Ellsworth Road.
Pinal County is growing at a rapid rate. With the City Council striving to keep revenue local by increasing the number of retail spaces which are not only practical but fun, StretchLab’s inclusion isn’t just an added benefit to a post evening workout, it’s also a brick and mortar that helps ease the county’s $1.3 billion dollars in lost profits.
County Supervisor Mike Goodman announced last week that a new Home Depot was being built in San Tan Valley as a part of the “live, work and play” ideology to keep residents from going outside Pinal for goods and services. StretchLab may encompass all three of those criteria.
There are six Flexologists at the Queen Creek StretchLab. They offer either group stretches or individual ones that last between 25 to 50 minutes.
To make an appointment at StretchLab Queen Creek, or to learn more about their services and hours of operation, check out their website.
StretchLab Queen Creek is located at 24921 S. Ellsworth Road, Suite 110.