It's an understatement that the American fried chicken chain Chick-Fil-A has a devoted fan base. People in America, and especially in the South, wait for the opening of new restaurants from the chain with bated breath.
Chick-Fil-A has had less of a presence in other states, though. But that's changing, and fast. Despite the global pandemic, the chain is launching new locations throughout the country. One of the biggest recent announcements? Chick-Fil-A is officially heading to Hawaii.
In an announcement on the company's amusingly titled Chicken Wire wire service, Chick-Fil-A announced that it will be bringing its restaurants to the Aloha state very soon. The first new location will be in Kahului, a town on Maui which is currently home to the island's main airport, and is also a popular place for locals to live on the island.
Future locations are also planned for several other Hawaiian islands. These will be in the cities of Honolulu, one of the most populous cities in Hawaii, and in Kapolei. The chain says that it plans to launch additional restaurants in at least three more Hawaiian cities over the next two years.
When will the restaurants begin to arrive? Fans who were hoping for a 2021 opening will be disappointed. According to the chain, the new restaurant on Maui, which will be the first one to open in Hawaii, is slated to begin serving in 2022. If you're hoping to stop there this year, you'll have to wait a bit longer.
In describing the choice to start locations in Hawaii, Chick-Fil-A cited the islands' welcoming culture of hospitality. The chain is likely hoping to target tourists who like the brand at home and are looking for it while traveling, too. Many more Americans are visiting Hawaii due to challenges with international travel during the pandemic, so the timing is good for reaching Americans on a trip in the tropical paradise.
The brand may also be hoping to sell its sandwiches and other low priced fare to locals working in the hospitality or construction industries, both of which are recovering in Hawaii. The cost of living is increasing in Hawaii, and many locals in these industries may be craving lower priced food options.
Despite its passionate fan base, Chick-Fil-A can be controversial due to its often conservative politics, so some Hawaiians may not be pleased about the arrival. What do you think about Chick-Fil-A coming to Hawaii? Let me know in the comments.