This Halloween, many Krispy Kreme donut locations in the Bay Area are participating in a nationwide promotion celebrating the holiday. As part of the promotion, anyone who comes to Krispy Kreme on October 31st, the day of Halloween, will receive a free donut.
There's a catch, though. In order to get your free donut, you can't just show up. You have to come in costume.
That's right: wear your Halloween best to your local Bay Area Krispy Kreme and you could get a free donut today. The promotion doesn't specify an age limit. Although it's likely aimed at kids, there's nothing to say that a group of adults can't done some fancy costumes and head to the donut chain for a free treat.
What donut should you get? I went to my local Krispy Kreme location in Pleasant Hill, California today to see what they had available. There's the normal selection of donuts (I especially like the jelly filled ones), but also a selection of special Halloween themed donuts.
At my local location, I picked up a Spooky Sprinkles donut, which is a frosted donut with orange frosting, covered in sprinkles in spooky Halloween colors, including green, black and purple. If you want something a little more complex, Krispy Kreme also has a variety of filled donuts topped with Halloween specific designs, including a filled donut with a witch's broomstick design.
It's unclear what the threshold for a costume is. If you came into the store wearing a funny hat and otherwise normal clothing, would they still give you your free treat? It's likely that the locations would take a permissive approach, as the main goal is probably just to get guests in the door (or up to the drivethrough) in the hopes that they'll buy dozens of donuts on future visits.
Don't have a costume, and don't feel like improvising one? Through December 31, you can also get a free donut at particpating Krispy Kremes by presenting your Covid-19 vaccine card.
Krispy Kreme's promoion is part of a nationwide trend towards offering free items at stores on a person's birthday or on other holidays. Because Krispy Kreme's donuts likely cost the chain relatively little to make, they can afford to give them away for free as occasional promotions.
It's also part of a trend towards kids trick or treating at businesses instead of in neighborhoods, especially as the ongoing pandemic has discouraged some from taking to the streets here in the Bay Area and beyond.