San Francisco, CA

Check Out This 1978 Historical Photo of SF's North Beach

Thomas Smith

(Courtesy Gado Images)

A recently-discovered historical photo, taken on Kodachrome film, show the North Beach neighborhood of San Francisco, California as it appeared in 1978.

The photo shows a Powell and Market cable car traveling down Taylor Street near the intersection of Water Street, with two other cable cars visible in the background. We also see parked cars along the street, including a Volkswagen Beetle.

The Beetle has become iconic of San Francisco, especially in the time period shown, so seeing one parked along the road feels like the perfect SF touch for this historical photo. Also visible are some of San Francisco's Victorian homes, and an advertisement on the cable car reads "Meet me at the St Francis".

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Award-winning entrepreneur, and the co-founder and CEO of Gado Images. Thomas writes, speaks and consults about artificial intelligence, privacy, food, photography, tech, and the San Francisco Bay Area. As a professional photographer, Thomas' photographic work regularly appears in publications worldwide. Pitches/news tips:

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