August Nielsen Ratings are in – Here’s How Your News Channel Performed

The Veracity Report

The much-anticipated summer Nielsen ratings for the month of August are in. here’s what they showed
Image Courtesy of Nielsen dot com

Fox News topped the monthly ratings, yet again, as The Five was once again ranked as number one in total viewers and Tucker Carlson Tonight won the adults 25-54 demographic in August.

The network saw a huge 4% rise in total-day viewership, while its late-night show Gutfeld! saw its highest-rated month since its April 2021 launch, with 2.19 million viewers.

MSNBC, meanwhile, saw a slight uptick in its total day and primetime viewers for the month versus last year, while all the other major cable news networks felt marked declines in their ratings.

One of the biggest news stories during the month was the FBI search of Mar-a-Lago, driving plenty of Donald Trump commentary on Fox News and MSNBC.

The biggest debut of the month was Alex Wagner Tonight, taking over the 9 PM ET slot from Rachel Maddow on Tuesdays through Fridays. Wagner’s show debuted with 2 million viewers on August 16, but, with a fall-off after that, ended up averaging 1.55 million viewers.

That’s slightly below the 1.56 million for MSNBC Prime, the interim show that filled the slot after Maddow went to one night a week earlier this year.

In the 25-54 demo, Alex Wagner Tonight averaged 157,000 vs. 167,000 for MSNBC Prime.

Late August traditionally sees somewhat of a viewership dip overall, given pre-Labor Day vacation breathers, so the fall will be a bit of a test, as there’s the expectation of an overall viewership boost with interest in the midterm elections.

As usual, Hannity topped the time slot with an average of 2.92 million viewers and 397,000 in the demo. In contrast, CNN Tonight averaged 726,000 and 168,000 in the demo, less than half the share of its Fox competitor.

The Monday edition of The Rachel Maddow Show, meanwhile, was the only non-Fox News show to break the top five in total viewers, averaging 2.73 million. It also was the highest-rated non-Fox News show in the 25-54 demo, averaging 292,000, still a dramatic downturn from its Fox counterparts.

Fox News has been promoting the audience for Gutfeld!, and comparing its 2.19 million average viewers in August to that of Late Show with Stephen Colbert, with an average of 2.16 million. There is a caveat: Gutfeld!, which starts at 11 p.m. ET, a half hour earlier than broadcast network late-night shows, actually airs at 8 p.m. in the Pacific time zone. Nevertheless, from a ratings standpoint, the move of Gutfeld! into the 11 p.m. ET slot has paid off for the network, and the show is now in the top five cable news shows among younger viewers.

The following August figures are from Nielsen:

In primetime, Fox News averaged 2.34 million total viewers, down 6% from the same period in 2021. Meanwhile, MSNBC averaged 1.3 million, and while that is up 5% from its 2021 numbers, it's still significantly lower than Fox.

CNN continued its now years-long continued downward spiral of viewership as it posted a viewership of only 733,000, down a dramatic 11% from August of 2021.

In the 25-54 demo, Fox News averaged 311,000, down 22%; followed by CNN with 153,000, down 21%; and MSNBC with 134,000, down 19%. The universal downtrends in viewership are largely consistent with this time of year where traditionally, a significantly less number of people are watching TV news.

In total day, Fox News averaged 1.49 million, up 4%; followed by MSNBC with 804,000, up 10%; and CNN at 561,000, down 10%.

In the 25-54 demo, Fox News averaged 211,000, down 12%; followed by CNN with 110,000, down 21%; and MSNBC at 89,000, down 9%.

The Five was the top show among total viewers, averaging 3.39 million, followed by Tucker Carlson Tonight with 3.32 million, Hannity with 2.92 million, Jesse Watters Primetime with 2.86 million and The Rachel Maddow Show at 2.73 million.

In the 25-54 demo, Tucker Carlson Tonight averaged 486,000, followed by The Five with 427,000, Hannity with 397,000, Gutfeld! at 358,000 and The Ingraham Angle with 358,000.

Compiled by Chief Political Correspondent Kurt Dillon – Because the Truth Matters!
Image Courtesy of the Associated Press

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