by Jehlani Commander
Nate Hinton is climbing the charts as he builds a legacy with the top PR firm in the industry, The Hinton Group. Since he first launched back in 2017, his main focus is reshaping how fashion brands acknowledge diverse groups of creatives. Nate Hinton is here to leave his mark, and won’t stop until he leaves a mark on his culture!
Not only does Nate have an impeccable clientele of astonishing creatives, but he is not new to the game. He has always had a passion for public relations, given his earlier work. If anything, the Hinton Group is his big break to shine his light on the rest of the world.
Story Behind The Man With A Plan
Nate Hinton is a Norkfold, VA native that has always had his eye on public relations. Throughout his career, his experience has always been a cliche in which he would work for white designers.
He came into the game knowing how limited people of color were in positions to shine and used this as fuel to shift the culture. Constantly, artists of color go mainstream and yet they’re not represented.
That’s when Hinton took it upon himself to open doors with the most powerful firm in fashion public relations. He knew that his niche audience would be those represented at disproportionate levels to meet his purpose.
With Hinton’s background as the first Black designer KCD, Maxwell of Public School, there is nothing that he can’t do! His knowledge and foundation has made hime a powerful factor in this industry given that he understands the operations and the opportunity to include diverse voices with the potential to shift the culture for the better.
Why Does Equity Matter To Nate Hinton ?
Hinton Group launched to be more than just another PR firm. As the industry shifts towards opening conversations of how brands can become more inclusive and diverse, PR agencies must match with this shift as well.
Hinton is a firm believer that Hinton Group is more than just a PR agency but rather focuses on building a community of brand partners to further develop strategic innovation and conceptual ideas.
Much of Hinton’s devotion comes from his drive of wanting to empower his team so that they can reach their fullest potential. The freedom that launching his agency has allowed him to build a legacy that will transpire for future generations to come.
As a PR mogul, Nate Hinton has worked with some of your favorite artists and creatives. These include Brent Faiyaz, CDLM/Creatures of the Wind, Claudia Li, Deveaux, Google, Hanifa, Public School, Ray’s Bar and many more.
Hinton is paving the way for representation of the unheard voices in the industry and is creating outlets to put their positions to win!