Online Marketing Success Tips

Terry Mansfield

It doesn’t take rocket science to be successful

Content builds relationships. Relationships are built on trust. Trust drives revenue. “ — Andrew Davis

This article’s purpose is to give you practical, helpful advice on how to have success with your online marketing efforts. Your bottom line goal should be to increase the sales of the products and services you offer to your existing and potential customers.

Who is the best at online marketing? They’re the ones who excel at getting other people to spread the word about their services or products. You must dedicate yourself to providing the best content possible — content that will motivate others to tell others your business story.

Quality content is the key to successful online marketing. You must be able to write well if you want to get ahead of your competition. This is a big advantage in terms of search engine marketing and social media marketing. High-quality written content, as well as effective audio and video, are good methods for online marketing.

Online marketing is inherently viral in nature. So you must take advantage of this fact by writing articles that showcase your area(s) of expertise. Doing so will increase your visibility if your articles are informational and helpful to your readers. Don’t waste your readers’ time by writing articles that are nothing but commercials in disguise. If you provide value, people will take notice.

If readers see your articles as valuable, they will wind up embedding your writings in e-commerce sites, emailing them in newsletters, posting on article directories, and sharing them across the Internet via social media platforms. In these cases, as the author, you will receive a link back to your website, which will help you in Search Engine Optimization (SEO), which will improve the results you get in search engines.

The three essential elements of an effective SEO are effective communication, useful information, and high-quality backlinks. “ — SEO Refugee

The more links pointing back to your site, the better in terms of SEO. That’s because search engines look at links pointing to your site as a vote of confidence and thus reward you with better page rankings, making your website more valuable.

You can be proactive by contacting websites that might benefit from your articles and offer up your content for publication on their site. You can ask a site’s webmaster to include a link to your website with your article, along with a short description of what you offer. Many webmasters will be happy to do this to get valuable content they can publish on their site.

If you achieve an effective viral approach, you may get hundreds, or possibly thousands, of links back to your site over time. And the more prolific you become at writing articles related to your product or service, the better your reputation will become.

Your articles online enable potential customers to find your website indirectly, e.g., by searching for marketing advice. As someone reads your article, that person may click the link to your site, which you’ve put in your byline. Because readers of your article may feel that you’ve already provided value to them, the chances that they’ll become a customer of yours will increase.

If you have a business blog, it may prove to be the best way to get others to link back to your site. Remember, a blog is not about you. Blog postings are generally less formal than an article and more conversational.

The purpose of your blog is to make your industry and what you have to offer interesting to readers. You can also quickly gather feedback by providing a way for people to leave comments. Establishing yourself as an expert will prove extremely beneficial because people prefer to buy from experts than from “salespeople.”

If you want to continually grow your blog, you need to learn to blog on a consistent basis.” — Neil Patel

In summary, if you provide your visitors with content that’s valuable, they’ll be more inclined to say good things on your behalf. And thus they’ll be more likely to buy from you than someone else.

Your goal should be to turn your visitors into an unpaid salesforce working for you to help generate sales for your services and products.

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Chesapeake, VA

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