Cleveland, OH

Cleveland-based Paint And Coating Company Sherwin-Williams Introduces Brand New Exterior Coating

Terrence Jacobs

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CLEVELAND, OH—Sherwin-Williams, North America 's most extensive specialty retailer of paint and painting supplies, just released their newest exterior coating product, called Latitude™ Exterior Acrylic Latex with ClimateFlex Technology™.

The Latitude™ Exterior Acrylic Latex combines premium performance features with best-in-class weather adaptive system that adapts and delivers ideal results in various weather and moisture conditions.

Some other features include:

  • Durable finish that protects against peeling, cracking, and dirt pickup in extreme climates to keep surfaces looking freshly painted.
  • Outstanding hide coverage and block resistance that make it easy to achieve a nearly flawless finish in fewer coats.
  • Excellent moisture resistance
  • Mildew-resistant agents inhibit the growth of mildew on the surface of the coating film.
  • Ability to tint in VinylSafe™ paint colors, allowing customers to choose a limited selection of darker colors formulated to resist warping or buckling when applied to a sound-stable vinyl substrate.

Latitude™ is the latest product to feature Sherwin-Williams ClimateFlex Technology, which encompasses Sherwin-Williams moisture resistance and ExtremeTemp Technology™. This combined technology provided a smooth application in extreme temperatures ranging from-35° to 120° Fahrenheit for air surface and material temperatures. Even at 35° Fahrenheit, this product delivers early moisture resistance up to 30 minutes minimum.

“There are many factors to consider to keep exterior painting projects on schedule – but weather doesn’t have to be one of them,” said Rick Watson, director of product information and technical services at Sherwin-Williams. “The technology in Latitude™ gives professionals and homeowners more flexibility to keep outdoor projects on track while still delivering long-lasting results and optimal application.”

Latitude™ Exterior Acrylic Latex is available in flat satin and gloss sheens at Sherwin-Williams stores nationwide. For more information, visit www.sherwin-williams.com/latitude.

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