Houston, TX

Hispanic-Owned Agency Takes Home 19 Trophies at Houston Advertising Awards

Ted Rivers

Lopez Negrete Communications, Inc., the largest independent Hispanic-owned-and-operated full-service agency in the United States, announced that they were honored with a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including the "Best of Show" for the 18th time.

The American Advertising Awards stands as the most significant and inclusive competition in the advertising industry. It garners more than 25,000 entries annually through local AAF Ad Club competitions, with the aim of celebrating and honoring exceptional creative work in advertising.

Lopez Negrete Communications' "WorldFest 55th Houston, The Oldest Film Festival Poster Campaign" won the award for "Best of Show – Print." The poster campaign focused on promoting WorldFest-Houston as the oldest independent film festival in the world through the use of multiple layers of film posters that paid homage to a classic medium used in the industry for promoting movies throughout the years.

The agency was also honored with the "Special Mosaic Award for Diversity" for their "Walmart Holiday House Social Media Campaign." This holiday campaign showcased Walmart as a place to save, no matter what your family's tradition is. It celebrated multicultural rituals happening across the nation through snackable concepts across various media channels.

Lopez Negrete Communications' President and CEO, Alex López Negrete, expressed his pride and gratitude for the recognition. He had this to say about the win for the Walmart campaign:

"We are particularly honored by the nod the judges gave to our work for our long-standing Walmart client by bestowing upon us the Special Mosaic Award For Diversity. We have been Walmart's partners now for almost three decades and have been proud that the work we have done for them has always been relevant, powerful, effective, diverse, and recognized. I tip my hat to every member of my creative and strategic teams that participated in the creation of all this award-winning work and our family of clients that demand our best and give us the freedom and inspiration to provide it."

Lopez Negrete Communications is known for providing marketing services to corporations wishing to reach and engage with America's large and influential Hispanic consumer segment.

They specialize in strategic planning, brand strategy, creative and production, research and consumer insights, media planning and buying, digital/social/mobile marketing services, public relations, and promotions.

With headquarters in Houston, Texas, the agency employs over 100 professionals and is a founding agency member of both the Hispanic Marketing Council and the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM).

Your Thoughts

What do you think about the recent success of Lopez Negrete Communications at the 61st Annual American Advertising Federation–Houston Chapter Awards?

Do you believe the recognition they received is well-deserved? Which of their campaigns do you find most impressive and why?

Share your thoughts on the impact of diversity in advertising and the importance of showcasing multicultural perspectives in marketing campaigns.

We'd love to hear your opinions and insights on these topics!

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