5 Common E-commerce Backlink Types

Syed Balkhi

Do you have an eCommerce business for which you want to build some solid backlinks

In that case, you need to know about 5 common eCommerce backlink types that can help you boost your search rankings. In this post, we’ll talk about what backlinks are and what are some of the backlink types that can help you get some great traction in search results.

So let’s get started.

What are Backlinks?

A backlink is a hyperlink on a webpage that points to another webpage. When a website links to another site, it's like a vote of confidence, suggesting that the content on the linked page is valuable and worth exploring.

Backlinks play a crucial role in improving the search engine visibility and ranking of an e-commerce business. 

Why are Backlinks Important for SEO

If you want to improve your search rankings in Google, you have to build some solid backlinks for your business. Search engines like Google consider backlinks as a form of endorsement or recommendation. 

The more high-quality, relevant backlinks a website has, the more likely it is to be seen as authoritative and trustworthy. Search engines use algorithms that consider the quantity and quality of backlinks when determining a website's ranking in search results. So make sure to build quality links for your business.

Let’s now check out 5 common eCommerce backlinks that can benefit your eCommerce website.

1. Editorial Backlinks

The first type of backlink that you can create for your eCommerce website is editorial backlinks. 

You can earn these links naturally when other websites find your content valuable and link to it. 

These links are often the result of high-quality content, such as blog posts, product reviews, or informative articles. So by creating valuable, shareable content, you can easily attract editorial backlinks from reputable websites in your industry.

2. Product Reviews and Mentions

Another very common and easy-to-create backlink comes from product reviews and mentions. 

Product reviews are not just great for building credibility and trust but for building some amazing backlinks as well. So start encouraging product reviews and mentions from influencers or industry bloggers. 

When people review or discuss your products, they may link back to your e-commerce site. So reach out to relevant influencers or bloggers in your niche and offer them your products for review.

3. Guest Posting

Guest posting involves writing and publishing content on other websites in exchange for a link back to your e-commerce site. The only catch here is to find reputable blogs from your own industry. 

Look for reputable blogs or websites in your industry that accept guest posts. Ensure that the content you provide is relevant, high-quality, and offers value to the audience of the host website.

4. Social Media Profiles

While social media links are often "nofollow" (meaning search engines may not count them as direct ranking factors), having a strong social media presence is crucial for e-commerce businesses

Social media profiles can indirectly contribute to your online visibility and brand awareness. If you haven’t started using social media for creating backlinks, you should start doing it now. 

Include links to your e-commerce site in your social media profiles. When users share or engage with your content, it can lead to more visibility and potential organic backlinks.

5. Manufacturer and Supplier Links

If you sell products from specific manufacturers or suppliers, check if they have a list of authorized retailers on their websites. Being listed as an authorized retailer can provide a valuable backlink. Additionally, some manufacturers may feature your e-commerce site on their website or link to it as a trusted seller.

Conclusion

Remember, the quality of backlinks is more important than the quantity. Focus on building a diverse and natural backlink profile from authoritative and relevant sources. But always make sure to avoid engaging in black hat SEO practices.

Doing that can result in penalties from search engines. Also, remember to regularly monitor your backlink profile using tools like Google Search Console to ensure the health and quality of your backlinks.


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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL
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