How to Conduct Keyword Research for Your New Website

Syed Balkhi
keyword researchPhoto byScott GrahamonUnsplash

Having an online presence is a great way to connect with a relevant audience and generate traction for your business.

The best way to have an online presence is by having a website that allows your potential customers to easily learn about the solutions that you offer.

However, you can't just create a website and expect it to attract your target audience on autopilot.

You have to find relevant queries that resonate with the needs and preferences of the intended audience and create content around them.

This is where keyword research comes in. It's a process that helps you identify queries best suited for you, helping you attract traffic that's likely to convert.

However, if you have just gotten started, it's possible that you may not be familiar with the process or are likely to make mistakes when trying to find ideal keywords for your new website.

Here are a few tips that may help:

1. Identify Your Niche

If you are planning to start a website, you may already have a clear idea of your niche. However, a common mistake many make when getting started is targeting multiple areas.

This may seem like a good option. You may think that it will help you explore different revenue-generating opportunities. But it causes more harm than good.

Therefore, it's highly recommended that you stick to a single niche that aligns with your interests and represents decent demand.

You should carefully identify the demographics of your potential customers in order to come up with solutions that fulfill their needs.

2. Craft Seed Keywords

Seed keywords are broad queries or topics that resonate with the niche of your choice and help you get started with the process of identifying the right keywords for your website.

For example, if you plan to open an online toy shop, your seed keywords may be toys for kids or games for kids.

These broad keywords will serve as a starting point for you to identify relevant queries that your potential customers may use when looking for useful information online.

So, identifying them maximizes your efficiency and brings you a step closer to targeting a relevant audience.

3. Study Your Competition

Once you've identified your seed keywords, use them to find your competitors in the industry and study them.

All you have to do is go to their websites and explore their different pages. Going through their content will give you an idea of the queries they target, which may make it easier for you to find the best-suited ones for yourself.

Plus, exploring their websites makes you familiar with their content marketing strategy, which may serve as an excellent growth hack.

You can use this information to outmaneuver your competition and explore ways to climb the SERPs comparatively quicker with respect to the intended queries.

4. Search Related Terms

Once you have identified the queries your competitors target, you can take it from there and start looking for related terms.

Of course, you can target the exact same queries. However, that won't give you an edge over your competition, as they have been creating content around the intended keywords for quite some time now.

So, if you target the same exact queries, it may be difficult for you to get better search engine visibility compared to your competition.

As a result, they may always be a step ahead of you when it comes to capturing quality leads for the sales funnel.

So, always look for relevant queries that your competitors may have missed or that your audience has started using recently.

To do that, you can explore the related searches section of Google or leverage a variety of keyword planners available.

5. Assess Keyword Strength

To assess the strength of your potential keywords, you have to identify the volume of traffic they may help you attract.

To do that, you can either use premium keyword planner tools or free plugins to get the job done.

To achieve your goals through a newly launched site, it's important to estimate if targeting a particular keyword would be worth the effort.

You have just gotten started. So, it's a no-brainer that you have to make do with limited resources.

So, it's best to assess how easy or difficult it will be for you to drive relevant traffic while targeting a particular query.

Seeking the highest search volume should be a priority, but you also need to consider the competition representing the keywords you plan to target.

6. Explore the Intent

People use search engines to find answers to their questions and relevant information that can help them make informed decisions. So, the queries they use to explore search engines may represent different purposes.

This is where intent comes into play and helps you understand the behavior of your target audience.

The website you create is fueled by content. The information published on your website facilitates diverse use cases, from spreading awareness about your brand to generating leads for your business.

Understanding the intent behind the keywords you target helps you offer value through your content and get the best results.

It helps you cater to topical depth, which benefits your SEO. Plus, it paves the way for you to be a thought leader in your respective industry.

Targeting the right intent minimizes the possibility of attracting junk traffic and helps you reduce the bounce rate significantly.

So, it's the most important thing to consider when identifying focus keywords for your newly launched website.

It's a Wrap

There you have it: the six recommendations on how to conduct keyword research for your new website. If you are planning to launch a website to fuel your business growth, you should consider the recommendations in this article before you start publishing your content.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL

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