Looking for ways to deal with burnout as a content creator? Here are a few tips that can help.
Did you know that 63% of content creators have reported experiencing burnout?
Creating content is an intricate and demanding process. So, it's a no-brainer that content creators experience elevated levels of stress or burnout from time to time.
However, this has gotten out of hand lately as full-time content creators grapple with work-life balance due to the pressure of consistently publishing their content online.
This has a severe impact on their physical and mental health. Plus, it drastically affects the quality of the content they produce.
So, it's best to look for ways that make it possible for you to avoid burnout as a content creator. Here are a few tips that may help:
1. Remember Your Origin
Whenever you feel stressed or experience burnout as a content creator, think back and try to recall why you decided to become a content creator in the first place.
You chose this profession to explore your creative side and pursue your dreams. So, why has it started to feel like a chore to you?
The answer to this is quite simple. Down the road, you've taken your eye off the ball. Whether to make more money online or keep your audience engaged, you forgot why you chose to create content in the first place.
So, it's about time you go back to the basics and start creating content because you like to do so, not because of any obligation.
2. Make a Schedule
It's the dream of every content creator to get more traction than the competition. So, they often work day in and day out to keep the needle moving.
This may get them to produce more content than other players in their respective niches, but in the long run, it affects the quality of the content they produce and their well-being.
As a human being, you can't operate at your maximum efficiency 24/7. So give your body and mind the rest that they need.
The best way to do it is to come up with a schedule and stick to it. You should create a list of tasks you need to complete to keep up with your content workflows and leave some room for your personal life.
This will not only help you hack growth as a content creator, as the quality of your content will improve, but it will also reduce the likelihood of you experiencing burnout.
3. Consider Batch-Creation
Think of yourself as a YouTuber or a vlogger. You can't expect yourself to wake up every day, write a script, shoot a video, do voiceover, edit, and publish your content without getting tired from the repetitive process.
You are caught up in a cycle, and sooner or later, what you like doing will seem like a mundane thing to do. So, it's best that you consider creating content in batches.
Let's say you have a few ideas for upcoming videos. You dedicate one day to script writing; the next day you do the shoot; and you carry on with your workflows as the days go by.
When the nature of the tasks that you do is different, there's always an unproductive window as you move from one task to another. You have to divert your attention, and it may take some time for you to regain your focus.
Creating content in batches will save you time, which you can later spend doing things you love and having fun while being productive.
4. Choose Quality Over Quantity
Content creators often feel pressure to be consistent when it comes to creating content. People can be demanding and ask their favorite creators to give them more content to consume.
This may help content creators achieve the set goals and engage the intended audience, but at the cost of their health and the quality of the content.
So, it's best to consider moderation when creating content. Being consistent is important, but you shouldn't just create content for the sake of creating it. You have to ensure that it offers value to your audience.
This way, not only will you get more eyeballs and keep your audience engaged, but you will also keep your sanity intact in the process.
5. Take a Break from Social Media
Social media has more than 4.74 billion users worldwide. And that makes it essential for content creators to be active on platforms where their audience is most active.
Leveraging the best-suited social media platforms in the right way helps creators promote the content they publish and connect with their intended audience.
However, there is a flip side to being highly active on social media. As said earlier, people can be demanding, and social media has made it possible for them to bombard you with content requests.
They can literally flood your inbox with messages or your posts with their comments, demanding that you produce a certain type of content more frequently to meet their expectations.
While catering to the suggestions of your audience is a good thing and helps you grow, it can also affect your mental health as you feel obligated to boost your production frequency to meet the demand.
Before you know it, your creativity goes downhill, and you end up settling for mediocre content just to keep the needle moving.
Therefore, it's best to take a break from social media from time to time. You need some space to focus on doing what you like rather than being constantly told what you should do instead.
It's a Wrap
There you have it: the five ways to avoid burnout as a content creator. If you've been dealing with stress and exhaustion lately, the recommendations provided in this article may come in handy.