If you have a LinkedIn account you’ll know that it’s not just a professional networking platform or just a way to advance your career. Nowadays it has also become a smart marketing platform. When I say marketing, it doesn’t just mean marketing your business.
People are widely using LinkedIn to market their skills, showcase their expertise, and highlight their talents. This can be through written posts, testimonials, videos, or anything for that matter. But no matter how good your post is, for it to work in your favor you have to ensure that your posts have got the maximum reach. Fortunately, there’s a way to make that happen. You can maximize your visibility by posting at the right time. Now the question is what is the right time to post on LinkedIn? In this post, we’ll look at that and understand the best time at which you should post to achieve your goals. So let’s get started.
What is the Best Time to Post on LinkedIn?
To understand the best time to post on LinkedIn, you first have to understand that depending on your target audience and industry this can vary. LinkedIn is primarily a platform for professional networking and B2B (business-to-business) interactions. So it's important to consider the habits and schedules of professionals when determining the best times to post. To help you out, we have come up with a few insights that will tell you the best time to post on LinkedIn.
1. Weekday Mornings
Generally, the best times to post on LinkedIn are during the workweek. Tuesdays, Wednesdays, and Thursdays are especially good if you want to maximize your visibility and reach out to more professionals in your network. Many professionals check their LinkedIn profiles and newsfeeds as they start their workday. So posting between 8:00 AM and 10:00 AM can be particularly effective.
Another good time to post on LinkedIn is lunchtime. This can typically be around 12:00 PM and 1:00 PM. People love browsing through their social media feeds when they are idle. Lunchtime is the perfect time to do that because they can break free from their work and catch up on their social media feeds. Lunch breaks provide an opportunity for content consumption, including reading articles, watching videos, and scrolling through feeds. Users may catch up on industry news or interests during this time.
3. Late Afternoons
Posting in the late afternoon, around 4:00 PM to 5:00 PM, can catch professionals who are winding down their workday or checking their LinkedIn before heading home. This time is perfect to browse through LinkedIn because at this time professionals can avoid the morning rush, and get their tasks done. So now they can spare a few minutes browsing through their social media feeds.
4. Avoid Weekends
Engagement on LinkedIn tends to drop on weekends. On Saturdays and Sundays, people want to relax with their loved ones, socialize, and have fun. They don’t want to spend their weekends browsing through social media. So if your goal is to maximize your reach, weekends are generally not the best time to post. However, if you're targeting a global audience, consider time zone differences, and then you can definitely post accordingly.
5. Test and Analyze
The optimal posting times can vary depending on your specific audience and industry. To take the best advantage of this timing you need to test and analyze what timing suits you the best. It's a good idea to test different posting times and analyze the engagement metrics (likes, comments, shares, views) for your content
to determine what works best for you. LinkedIn also offers analytics that can provide insights into your audience's activity patterns.
6. Consider Time Zones
If you have a global audience, you should take time zone differences into account. Posting content that's relevant to your international connections at a time that's convenient for them can help maximize reach.
7. Avoid Holidays
It's generally best to avoid posting on major holidays when professionals are less likely to be active on the platform. Remember that the key to maximizing reach on LinkedIn is not just about the timing of your posts but also about the quality and relevance of your content. Your content should be engaging, informative, and tailored to your target audience for people to engage with.
Now that you know what is the best time to post on LinkedIn, go ahead and experiment with it. Also, remember that LinkedIn's algorithm rewards engagement. So you need to be sure to interact with your connections, respond to comments on your posts, and engage with other people's content as well. This can help boost your visibility, generate more relevant leads, and boost your conversions.