What is Social Commerce & How to Leverage it

Syed Balkhi

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Have you ever shopped on a social media platform? If you have done that, you already know what social commerce is.

Social commerce is the use of social media platforms to promote or sell their products. Businesses integrate social media platforms and online shopping experiences to offer a seamless shopping experience to their users.

When you use it for your business, you’re using the social media platform as a medium through which people will discover your products, engage with them or recommend them to others.

But if they decide to convert, the actual transaction will happen through an integrated e-commerce system.

Almost every popular social media platform offers the option of integrating different features that facilitates social commerce.

The best thing about social commerce is that users can buy a product or service directly from the social media platform without having to switch to any other platform or having to open another browser. So you can easily offer a seamless shopping experience to your users.

After all, if you really want to retain your users and build a loyal user base, offering a good user experience is a must. Using social commerce can help you do that.

But that’s not it. Using social commerce can be beneficial for other reasons as well. Let’s look at some of these benefits.

Why Use Social Commerce for Your Business

As mentioned above, social commerce helps you sell your products and services on social media and increase user engagement on your website.

But that’s not the only reason why you should use it. Here are a few other benefits of using social commerce for your business.

1. Brand Awareness

Social media platforms are designed in such a manner that no matter what content you create, it can be shared by your users. This increases the chances of your content going viral.

When that happens, your business automatically gets better exposure, and you get increased brand recognition. This is very important for you to build trust and credibility.

2. Targeted Advertising

Another major benefit of using social commerce is that you can create targeted advertising for your audience.

When you use social commerce, social media platforms offer you the possibility to collect various insights to understand your audience better. You can use this data to create a personalized experience for your users.

3. Generate Social Proof

People using social commerce love sharing their reviews and feedback on the product they have purchased. You can use this as social proof for your business to build credibility. People love buying from businesses that they can trust.

Social proof helps strengthen that trust and gives them the confidence to buy from you. This can help you generate more leads and also increase your sales.

Let’s now move on to see how you can leverage social commerce for your business.

How to Leverage Social Commerce for Your Business

Social media is all about how you can attract your audience and compel them to do what you want them to do. So the content you create has a lot to do with how successful your social commerce is.

So let’s find a few easy ways to leverage social platforms for more success.

1. Choose the Right Platforms

The first important step to getting your social commerce journey started is to choose the right platform.

Consider your target audience and find out the platform in which they are most active. Instead of trying to cover multiple platforms at once, try sticking to one or two different platforms where your target audience is most active.

2. Optimize your Social Profile

Once you know which platform to choose, it's time to optimize your social platform. Fill out all the information to let your audience know all the details. It’s also important to make it visually appealing.

So if you’re choosing Facebook, make sure to add a nice profile picture and a solid cover picture that reflects your brand identity. You should also use relevant keywords to make it easily discoverable. When you post something, try to use your keywords in your caption. This will help people find your post more easily.

Another important point to remember is the use of relevant hashtags. Hashtags like keywords work wonders in boosting your visibility. And the more visibility you have, the more leads you can generate.

3. Leverage Influencer Marketing

Influencer marketing is powerful. The reason why it works so well is that when you collaborate with influencers, you can also access their fan base.

Influencers generally have a strong following. So when you work with them, your business automatically gets the exposure you’re looking for.

This is a great way to increase your traffic and drive more sales to your business.

Over to You

So these are a few easy ways to get your social commerce game started. If you have any other tips apart from the ones mentioned above, do let us know. We would love to know what’s working for you.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL

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