According to research conducted in 2018, 52.2% of traffic on different websites came from mobile devices.
People are always on the move and seldom get the time to explore useful information from the comfort of their homes or workplaces. They prefer information access on the go, as mobile devices have made it easier for them to get their daily dose of content while they're on the move.
So, to ensure the growth of your business and get more traction online, it's essential that you consider optimizing your site for mobile. A mobile-optimized site offers a better user experience in general and easier access to information compared to others.
There may be many benefits to having a mobile-optimized site for online businesses. Here are a few important ones worth mentioning.
1. Better User Experience
One of the major reasons why people bounce from sites and never come back is the poor experience they had while exploring the content. So, to gain the trust of your audience and stand out from your competitors, it's essential that you offer a seamless user experience to your visitors.
Ask yourself. Would you prefer visiting a website with a clunky user interface or one offering effortless access to relevant information?
The choice is pretty simple.
Mobile optimization helps you improve the site's readability and navigation. Here, you consider diverse user preferences and optimize your pages with respect to smaller screens for hassle-free access to information.
So, you're liberating the users to explore information the way they want through any device of their choosing. And that may greatly amplify the experience that you offer them.
2. Competitive Advantage
A mobile-optimized site helps maximize your efficiency and enables you to gain a competitive advantage over other players in your respective industry.
It allows you to surpass bland-looking sites that offer a dreary experience and helps you get more traction than your rivals.
Since you make it easier for visitors to explore the solutions you offer, you have more chances to generate quality leads and ensure a higher conversion rate.
This gives you an edge in your respective industry and enables you to grow your business by leaps and bounds.
3. Enhanced Shareability
Shareability encompasses the likelihood of your content being shared by your visitors, especially on social media and other online communities. And increasing it is one of the most efficient growth hacks for online businesses.
Improving your shareability helps you cast a wider net and significantly enhances your reach. The more people share your content, the higher the chances are that you will attract new visitors to your site and generate more revenue.
Optimizing your website may help you achieve this goal. By allowing your visitors to effortlessly access your content via smartphones, you increase the chances for your content to be shared with the intended audience and bring more traffic to your site.
4. Increased Website Performance
Did you know that 47% of visitors expect websites to load in 2 seconds or less?
It has also been found that a 1-second delay in your website's load time can decrease your conversions by up to 7%.
So, to ensure your growth and acknowledge higher conversions, it's essential that you improve the performance of your site, especially the load time of your pages. And when you optimize your website for mobile, you meet certain standards that greatly improve the way your site performs.
You're striving to offer a hitch-free experience to your visitors exploring content on smaller screens. So, it's a no-brainer that the optimization process will require you to fix load time issues, if any.
5. Higher Engagement
A mobile-optimized site not only helps you attract more visitors but also enables you to keep them engaged.
Mobile optimization greatly improves the user experience and makes it easier for your visitors to access the required information. This increases the likelihood that they will spend more time on your site, navigating the content made available to them.
Engaged visitors keep coming back for more, share your content with others, and are more likely to click the call to action, contributing to your website's conversions in a direct or indirect way.
6. Improved SEO
Optimizing your website for mobile devices helps improve your SEO. Google, a search engine giant, regards user experience above all else and considers it a key factor when determining your rankings.
So, websites optimized for mobile devices take the lead here, as they offer hassle-free access to relevant information and an overall better experience. Hence, it's likely for them to have better rankings than the ones that are not mobile-friendly.
7. More Traffic
Having a mobile-optimized website helps you attract more traffic. A vast majority of people, especially Gen Z, spend a lot of time exploring content on their mobile devices. So, a mobile-friendly site would appeal to such users compared to the ones that offer a decent experience on PC only.
Even if we consider the older generations here, a website that runs smoothly on all leading devices is likely to get more eyeballs and offer a better experience to the intended audience.
So, if you haven't thought about mobile optimization yet, now is the time to do so. Making your site mobile-friendly would not just help you generate more traffic, but it would also fuel your online presence, setting you apart from the competitors in your respective niche.
It's a Wrap
There you have it. The seven benefits of having a mobile-optimized site. Optimizing your site for mobile devices is the need of the hour. It enables you to offer an unparalleled user experience, which in turn helps you increase the number of returning visitors to your site.
So, if you're still on the fence about whether or not you should invest in the optimization process, going through the benefits prescribed may help you make an informed decision.