6 Tech Trends That Influence Digital Marketing Strategies in 2023

Syed Balkhi

Tech for marketersPhoto byFirmbee/Pixabay

Technology is reshaping every domain and industry as we know it. With the rapid advancements in technology, many have had to consider adapting the new ways or be overtaken by their competitors.

Technology has had a significant impact on digital marketing, as there are many tools that have helped marketers worldwide connect with their intended audience and convey their message hitch-free.

It had not just helped marketers achieve their goals but also generate a better ROI from their efforts. And this trend will continue to grow in the years to come.

Here are the 6 tech trends that will have a significant influence on digital marketing strategies in 2023.

1. Content Creation Made Easy

No matter the advancements in technology thus far, content remains king. Generating informative, optimized, and relevant content has always helped marketers generate traffic and increase their online presence by fueling their SEO.

This won't change any time soon, especially after Google's Helpful Content Update, which requires businesses to cater to the queries of their audience and help them make informed decisions.

Plus, 70% of marketers believe that content marketing is the best strategy to educate the intended audience.

However, content creation is an intricate and time-consuming process. Thankfully, AI-powered tools like ChatGPT have made it easier for content creators to effortlessly create informative content without having to exhaust themselves.

2. The Rise of Chatbots

Did you know that 34% of customers prefer interacting with chatbots for support compared to company representatives?

Chatbots are a technological marvel that paved the way for businesses to cater to the queries and concerns of their audience without any hassle.

Whether you've just gotten started or are an established business, chatbots help you address standard customer queries around the clock without requiring you to onboard an army of representatives.

With the right training, chatbots can give the same performance as a team of competent customer service representatives and may even surpass them on a few occasions.

They are capable of handling hundreds of queries simultaneously, which in turn enables you to capture quality leads to fuel your sales funnel effortlessly.

3. Intent Tracking

The preferences of your target audience change over time. And that has always been a challenge faced by marketers.

For example, you come up with a solid marketing strategy after extensive trial and error only to find out that it no longer works after some time as it used to. This is due to the ever-changing preferences of your audience, which makes it difficult for you to come up with an evergreen strategy.

Assessing the audience's intent has always been difficult for marketers. And that has led to many problems in the past, the most critical of which is driving traffic that's not relevant.

But thanks to technology, you can now have access to a variety of tools that can help you gauge the intent of your audience and come up with tailored strategies as per the need of the hour.

4. Data-Driven Marketing

Knowing your customers is the prerequisite for creating effective digital marketing strategies and personalized campaigns that have the potential to generate an optimal ROI.

But gathering such information and analyzing the data to gain useful insights is easier said than done.

Did you know that 95% of people think of accessing customer insights as one of the biggest challenges for marketers?

Thanks to machine learning, you can now dive deeper into customer behavior, gather useful insights, and deduce relevant findings.

This will reinvent digital marketing for the better as marketers make data-driven decisions and devise calculated strategies rather than just trusting their gut.

5. Evolution of Social Media

With over 4.74 billion users worldwide, social media platforms have always been a center of attention for digital marketers worldwide.

And that's not just because of the users currently active on social media platforms but also because of the brands' ability to engage in two-way communication with their audience by leveraging the platforms of their choice.

Furthermore, social media is constantly evolving and growing with the introduction of new platforms over time, bringing different content formats into the limelight.

Who could have thought that platforms like TikTok would grow so big? The platform introduced us to newer ways of promoting our solutions and getting traction organically by creating bite-sized content.

And that's not all. Content consumption on social media has given rise to influencer culture. And that made it possible for marketers to partner with people who have a sizable following and promote their solutions in their respective niches.

6. Immersive Experience

Technology has made it possible for marketers to engage the audience by offering immersive experiences. By leveraging AR and VR technologies, you can offer exclusive experiences, whether in-store or online, and come up with new ways to ensure lasting customer relationships.

With the help of this technology, marketers are transforming products into ambassadors for the company and exploring new ways to boost conversions.

For example, if you're a retail outlet, you can enable your customers to try on different outfits using their avatars before actually making a purchase. Just imagine the impact it'd have on your sales and returns as customers would be making informed decisions while having fun along the way.

That's just one scenario. The possibilities are literally endless. No matter the industry you operate in, AR and VR technologies can help you redefine the buying experience for your customers and grow your business exponentially.

It's a Wrap

There you have it. The 6 tech trends that influence digital marketing strategies in 2023. Technology has come a long way and it's changing digital marketing as we speak. Adaptability is a wise approach to consider here for those who wish to grow and eventually surpass the competition.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL

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